Regional Marketing Manager

Kushals.com

3 - 7 years

6 - 10 Lacs

chennai

Posted:1 day ago| Platform:

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Skills Required

excel customer segmentation market research and analysis concept marketing customer profiling rfm power bi analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a skilled Regional Marketing Manager to oversee marketing campaigns and initiatives, driving brand awareness and sales growth in our retail stores. The ideal candidate will have 4-6 years of experience in retail marketing.

Roles and Responsibility

Develop and execute regional marketing strategies aligned with company objectives.
Lead and direct the team of marketing executives to achieve targets.
Analyze sales data and market trends to inform marketing strategies.
Manage marketing budgets effectively, ensuring all activities are completed within budget constraints.
Implement cost-effective marketing strategies, leading to notable ROI improvements.
Strategize and execute marketing plans for new store launches, encompassing pre-launch buzz, grand opening initiatives, and post-launch sustainability efforts.
Ensure brand consistency across all marketing materials, campaigns, and in-store experiences.
Identify underperforming stores and develop strategies to address issues, improve performance, and drive profitability.
Set up a strong network of vendors/ agencies for various activities planned for the respective regions.
Provide guidance and support to the marketing executives to achieve marketing objectives.

Job Requirements

Bachelor's degree in marketing, business administration, or a related field is required; a Master's degree is preferred.
Strong knowledge of digital marketing and understanding of per marketing concepts.
Expertise in market research analysis, customer segmentation, and customer profiling.
Experience in managing ATL & BTL marketing strategies for specific regions within a retail environment.
Proficiency in budget management and optimizing marketing budgets for ROI.
Demonstrated sales growth for specific regions.
Local market acumen with the ability to execute tailor marketing strategies to local market dynamics.
A track record of consistently meeting or exceeding sales targets within the region.
Successfully launched and expanded into new regional markets, resulting in significant revenue growth.
Implemented cost-effective marketing strategies, leading to notable ROI improvements.
Strategic planning, budget management, ATL & BTL marketing, team management, and analytical skills are essential.
Ability to interpret sales data and market trends to make informed decisions.
Project management, communication skills, and vendor management are also required.

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