Regional Brand Manager

As a Regional Brand Manager for Polycab Wires and Cables at Vashi Integrated Solutions Ltd., you will play a crucial role in developing and executing strategic marketing initiatives to enhance the Polycab brand's market presence and drive sales growth. Your responsibilities will include: - **Brand Strategy Development:** - Assist in developing comprehensive brand strategies for Polycab Wires and Cables. - Conduct market research to identify trends, customer needs, and competitive landscape. - Collaborate with senior management to align brand strategies with overall business objectives. - **Marketing Campaigns:** - Plan, execute, and monitor marketing campaigns across various channels. - Ensure consistency in brand messaging and visual identity across all marketing materials. - Measure and analyze campaign performance, providing insights for improvement. - **Product Management:** - Ensure alignment between brand positioning and product offerings. - Assist in the launch of new products, including developing marketing collateral. - **Sales Support:** - Develop effective sales tools and presentations. - Provide brand-related training and support to sales personnel. - **Event Management:** - Organize brand events, trade shows, and promotional activities. - Represent the Polycab brand at industry events and conferences. - **Stakeholder Engagement:** - Build and maintain relationships with customers, distributors, and industry partners. - Act as a brand ambassador for Polycab Wires and Cables. - **Reporting and Analysis:** - Prepare reports on brand performance, marketing activities, and market trends. - Analyze data to identify growth opportunities. **Qualifications:** - Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred. - 5+ years of brand management experience, preferably in the electrical or industrial products sector. - Proven track record in successful marketing campaigns and brand initiatives. - Strong analytical skills and excellent communication abilities. **Key Competencies:** - Strategic Thinking - Creativity and Innovation - Leadership and Team Management - Market Analysis - Project Management - Customer Focus At Vashi Integrated Solutions Ltd., you will be part of a team committed to driving growth and excellence in the industrial B2B sector. If you are a passionate and talented individual with the relevant experience, we look forward to receiving your application for the position of Assistant Brand Head - Polycab Wires and Cables.,