Public Relations Manager

Role Overview

Public Relations (PR) Manager

Key Responsibilities

• Strategy & Vision:

  Develop and execute a 360° PR strategy aligned with brand goals, covering corporate, product, and consumer communications.

• Agency Management:

  Identify, onboard, and lead PR agency partners. Ensure performance, alignment, and delivery on key metrics.

• Media Relations:

  Build and nurture relationships with key journalists, editors, and influencers across business, tech, lifestyle, and regional media.

• PR from 0 to 1:

  Establish internal PR processes and frameworks, define messaging guidelines, and create strong storytelling formats to suit different audiences.

• Content Ownership:

  Drive the creation of press releases, authored articles, media pitches, thought leadership content, and op-eds.

• Reputation Management:

  Monitor and manage brand perception, handle media crises proactively, and act as the primary spokesperson when needed.

• Cross-Functional Collaboration:

  Work closely with leadership, marketing, HR, and product teams to align on messaging, announcements, and initiatives.

• Event Participation:

  Facilitate and manage media interactions during key events, industry conferences, product launches, and press briefings.

• Performance Tracking:

  Measure PR effectiveness through metrics like SOV (share of voice), earned media value, and media sentiment.

Qualifications & Skills

• 3–7 years of experience in PR or corporate communications, preferably in a fast-growing startup or mid-sized organization.
• Proven experience in setting up PR functions from scratch (0-1 journey).
• Prior experience handling PR agencies and delivering measurable results.
• Excellent written and verbal communication skills.
• Strong media network and understanding of the Indian media landscape (national, regional, and digital).
• Creative thinker with strong storytelling capabilities.
• Ability to manage multiple stakeholders and navigate ambiguity.
• Bachelor's or Master’s degree in Communications, PR, Journalism, or related fields.

Why Join Us?

• Opportunity to own the PR charter end-to-end in a high-growth environment.
• Direct access to leadership and high-impact projects.
• Be part of a purpose-driven team that is building something meaningful at scale.