Public Relations Lead

About Us:

Founded in 2010, Ekya Schools offers progressive K-12 education through CBSE, ICSE, and Cambridge IGCSE curricula, emphasizing experiential learning. Drawing from the legacy of the CMR Group, we nurture lifelong learners equipped to thrive in a dynamic and evolving world.

Position Overview:

Public Relations Lead

Key Responsibilities:

Strategic Development & Execution

• Lead the development and execution of public relations strategies to elevate the school’s brand and visibility across multiple distinct school brands within our portfolio
• Build and maintain strong relationships with media outlets, ensuring effective management of all media inquiries.
• Oversee the creation and distribution of press releases, articles, and promotional materials for key school events and accomplishments.

Media Relations & Communication

• Monitor media coverage and manage the school’s social media platforms to maintain a positive public image.
• Organize, lead, and coordinate public relations events and campaigns, ensuring smooth execution.
• Manage relationships with key stakeholders, including media, influencers, and other external partners.

Content Creation & Messaging

• Direct and oversee content creation for all PR communications, including press releases and speeches.
• Monitor and analyze media coverage and industry trends to stay ahead and adapt PR strategies as needed.
• Oversee the production of high-quality media assets (e.g., press releases, newsletters, pitches, reports).

Team Leadership & Collaboration

• Collaborate with internal teams such as marketing and admissions to ensure cohesive messaging and alignment of PR initiatives.
• Provide regular reports and detailed analysis of PR performance to senior management, offering insights and recommendations for continuous improvement.
• This leadership role requires strategic vision, strong communication skills, and the ability to manage both external relationships and internal coordination across teams.

Key Skills & Competencies:

• Skills:

  Proven track record of managing successful PR campaigns and media relationships.

• Attributes:

  Exceptional written and verbal communication skills. Strong media relations and networking capabilities.Ability to think strategically while executing tactically.
• Creative and adaptable with a keen eye for detail.
• Strong leadership, team management, and interpersonal skills

Qualifications & Experience

• Education:

  Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field (Master’s degree preferred)

• Experience:

  5+ years of experience in public relations and media