Public Relations Executive

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Media Relations (Mandatory skill): Proven ability to engage effectively with media contacts and secure positive coverage for clients across diverse channels.
• Talent Management (Mandatory skill): Skilled in handling, guiding, and managing relationships with influencers, brand ambassadors, or spokespersons.
• Content Creation: Adept at developing compelling press releases, articles, presentations, and other PR content that strengthens brand image and message.
• Event Support: Experienced in assisting with planning, execution, and promotion of PR events, ensuring seamless brand representation and stakeholder engagement.
• Negotiation & Contracts: Capable of negotiating agreements with vendors, media representatives, and managing basic contracts for talent or event support.
• Soft Skills: Strong interpersonal and communication skills to interact effectively with clients, media, and internal teams while maintaining professionalism.
• Attention to Detail: Meticulous in managing promotional material, monitoring media coverage, and preparing accurate reports and updates as needed.
• Time Management: Ability to handle multiple projects simultaneously, prioritize work, and meet tight deadlines within a dynamic environment.
  

Roles And Responsibilities

• Manage and develop relationships with key media and influencers to maximize positive brand exposure and coverage for clients and projects.
• Coordinate with talent, including influencers and brand ambassadors, ensuring their effective participation in PR campaigns and events.
• Draft, edit, and distribute press releases, statements, and other PR materials tailored to campaign objectives and brand voice.
• Support planning and execution of PR events, including media briefings, interviews, product launches, and press conferences.
• Track, analyze, and report on media coverage, campaign performance, and public sentiment to inform future strategies.
• Negotiate with media vendors and partners, manage PR contracts, and ensure compliance with agreements.
• Collaborate with creative, marketing, and client service teams to align PR initiatives with broader campaign goals.
• Respond promptly to media inquiries, proactively address potential reputational risks, and manage crisis communications as needed.