Public Relations Communications Manager

Department: Brand, PR & Corporate Communications

Reporting to: Corporate Communications Head/ PR Head

Location: Indore

About MicroMitti

MicroMitti is redefining how Bharat invests in real estate. As India’s first

PropTech platform focused on co-investment, transparency, and

institutional-grade real estate,we are building long-term wealth creation

models for Tier 2, Tier 3 cities and beyond.

Backed by ₹90 Cr in equity + debt, with ₹1000+ Cr AUM and iconic

projects like The Selene, CyberCity, and Madhuvan, we are building the

future of real estate investing for India’s next billion.

Immediate focus: Strengthening Brand Presence in National Media and

Media Visibility for flagship projects-

Madhuvan and IT Park.

Importance of the Role-

The Corporate Communications Manager is pivotal to building,

protecting, and amplifying the brand identity of

Micro Mitti - Bharat’s first Real Estate Co-Investment Firm, with a vision

rooted in Tier II, Tier III cities and villages.

The role is instrumental in:

1. - Establishing MicroMitti as a brand known for trust, transparency,

and transformation.

2. - Crafting and executing a cohesive strategic communications plan

across national and regional platforms.

3. - Positioning Founder CEO as a national

thought leader in real estate, prop-tech, and

4. entrepreneurial leadership.

5. - Forging and maintaining strong media relationships with national,

financial, and regional publications.

Core Deliverables

1. Strategic Communication Strategy

- Develop annual and quarterly communication road-maps.

- Build a strategic messaging framework for:

• Product launches

• Regional expansion

• Partnerships

• Investor updates

• Thought leadership

• Brand reputation management

2. Monthly PR Deliverables

Secure 1 authored article + 1 interview per month.

- Ensure coverage in top-tier financial publications (at least 2 per

month):

• The Economic Times

• Mint / Business Standard

• The Hindu Business Line

• Financial Express

- Ensure coverage in startup/new-age media (minimum 3 per month):

• VC Circle

• YourStory

• Inc42

• Entrackr

• Entrepreneur India

- Ensure 1 coverage per month in a regional publication:

• Dainik Bhaskar

• Nai Duniya

• Dainik Jagran

3. New-Age PR ; Brand Thought Leadership

- Drive high-profile visibility through owned IP: Micro Scope by

MicroMitti Podcast hosted by the Founder

- Secure 2 national-level PR guests per month:

• Founders/CEOs of real estate companies

• Bureaucrats and policy influencers

- Ensure Founder participation in 2 nationally recognized events/quarter:

• Industry podcasts

• Webinars

• Seminars

• Award platforms

• Exhibitions

4. Reputation; Crisis Communication

- Monitor media and digital sentiment around the brand.

- Draft and implement a Crisis Communication Playbook.

- Ensure proactive media engagement in case of risk situations.

6. Content ; Brand Governance

- Maintain and enforce MicroMitti Brand Guidelines including:

• Language

• Messaging consistency

- Supervise written content across PR, web, social, investor decks, and

event materials.Corporate