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3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Product Requirement Definition Designation: Product Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe Streamline Analyst is responsible for driving efficiency and optimization across promotions and point of sale (PoS) activities. This role focuses on analyzing data, identifying opportunities for improvement, and collaborating with cross-functional teams to streamline processes. The aim is to enhance promotional effectiveness, improve cost-efficiency, and maximize return on investment through data-driven insights and continuous improvement initiatives.You will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM.o2-4 years of experience in data analysis, process optimization, or a similar role, preferably in promotions, retail, or consumer goods.oProven track record of working with cross-functional teams and driving process improvements. Education:oBachelor's degree in Business Administration, Marketing, Economics, or a related field.oCertification in project management or process improvement (e.g., PMP, Six Sigma) is a plus. What are we looking for? Proficiency in advanced Excel, Power BI, or other analytics tools for data visualization and reporting. Familiarity with SQL or similar database management systems for querying and manipulating large datasets. Experience with enterprise resource planning (ERP) systems, preferably in retail or promotional settings. Proficiency with project management software (e.g., JIRA, Asana) for managing tasks and timelines effectively. Knowledge of automation tools to streamline repetitive processes and improve efficiency. Analytical Skills:Strong ability to analyze large datasets and extract meaningful insights to support decision-making. Process Improvement:Knowledge of process improvement methodologies (e.g., Lean, Six Sigma) to drive operational efficiencies. Problem Solving:Ability to identify challenges and propose data-driven, cost-effective solutions to improve processes. Communication Skills:Strong verbal and written communication skills to convey complex data insights and collaborate with diverse teams. Stakeholder Management:Experience in managing and influencing key stakeholders to ensure successful project execution. Attention to Detail:High attention to detail when analyzing data and managing projects to ensure accuracy and completeness. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts\ Analyze and interpret sales, promotions, and PoS data to identify trends, patterns, and actionable insights. Lead initiatives to improve the efficiency of promotional strategies and PoS execution by identifying bottlenecks and areas for streamlining. Work closely with marketing, sales, and supply chain teams to ensure seamless execution of promotional activities and provide data-driven recommendations. Assist in developing forecasts and tracking the effectiveness of promotions and PoS campaigns, ensuring alignment with business objectives and budget targets. Drive a culture of continuous improvement within the Promotions and PoS processes, ensuring consistent evaluation and enhancement of strategies. Manage the execution of key initiatives aimed at improving process workflows and promotional performance, ensuring timely delivery and effective communication with stakeholders. Qualifications Any Graduation
Posted 1 month ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe Planning & Promotions Specialist is responsible for developing and executing promotional strategies that drive customer engagement, sales growth, and brand visibility. This role involves coordinating promotional activities, aligning with business objectives, and ensuring seamless execution across channels. The specialist will collaborate closely with marketing, sales, and operations teams to deliver effective campaigns and optimize promotional efforts.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements 3-5 years of experience in promotions, marketing planning, or a related role. Proven track record of developing and managing successful promotional campaigns. Experience in a fast-paced, multinational organization or industry is preferred.Education: Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in marketing or project management (e.g., PMP, Digital Marketing certifications) are a plus. What are we looking for? Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software). Strong data analysis skills with experience using Excel, Tableau, or similar tools. Knowledge of promotional strategies and sales enablement tools.Competencies: Strong organizational and project management skills, capable of handling multiple promotions simultaneously. Creative thinker with the ability to develop innovative promotional ideas. Analytical mindset with a focus on data-driven decision-making. Excellent communication and collaboration skills to work effectively across teams. Adaptability and ability to thrive in a fast-paced, dynamic environment. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Promotional Planning and Execution:oDesign and implement promotional campaigns to achieve business goals such as increased sales, customer acquisition, or product launches.oDevelop promotional calendars and ensure alignment with overall marketing and sales strategies. Campaign Coordination:oCollaborate with cross-functional teams, including marketing, sales, and operations, to ensure timely and effective execution of promotional activities.oOversee the creation of promotional materials and ensure consistency with brand guidelines. Performance Analysis:oMonitor the performance of promotions using key metrics such as ROI, sales lift, and customer engagement.oProvide post-campaign analysis and actionable recommendations to improve future promotional efforts. Budget Management:oManage promotional budgets, ensuring cost efficiency and maximizing return on investment.oWork with finance teams to track expenses and maintain financial accountability for promotional activities. Market and Competitor Insights:oConduct research on market trends, customer preferences, and competitor activities to inform promotional strategies.oIdentify new opportunities for promotions that align with customer needs and business objectives. Stakeholder Communication:oAct as the point of contact for all promotional activities, providing updates and insights to internal and external stakeholders.oEnsure that all teams are informed of promotional goals, timelines, and outcomes. Qualifications Any Graduation
Posted 1 month ago
7 - 11 years
9 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiatives An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Experience in brand management, marketing, or communications roles Experience in creating, positioning, and maintaining brand identity. Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects. Strong product management knowledge Ability to performance manage data and insights Ability to influence others and break down barrier to resolution Strong communication and relationship building Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Minimum 15 years of experience in brand management, marketing, or communications roles Experience in creating, positioning, and maintaining brand identity. Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects. Roles and Responsibilities: The Brand and Communications Lead is accountable for ensuring the company's brand is well-defined, consistently communicated, and well-received by both internal and external stakeholders. They are responsible for the strategic direction, leadership, and results of the brand and communication initiatives, driving the company's reputation, engagement, and market growth. Key accountabilities include: Developing and maintaining a strong, clear brand strategy:This includes ensuring that the brand is positioned effectively in the market to resonate with the target audience Driving brand consistency across all platforms:Ensuring that the brand identity, voice, and messaging remain cohesive across all channels and touchpoints Creating and executing communication strategies:This includes both external (media, public relations, advertising) and internal (employee engagement, internal newsletters) communication plans. Overseeing the creation of brand content:Ensuring that all content"”whether digital, print, or social media"”accurately represents the brand and supports business objectives Managing internal communication:Ensuring employees understand and engage with the brand vision, mission, and objectives, fostering a strong internal culture. Developing and executing the digital and social media strategy:Overseeing social media campaigns, website content, and online community management to enhance brand visibility and engagement. Tracking brand health and performance:Regularly monitoring metrics such as brand awareness, sentiment, and customer perception to assess how the brand is performing in the market. Adjusting strategies based on data:Continuously improving communication strategies and brand positioning based on feedback, analytics, and market conditions Leading and mentoring the communications team:Ensuring that team members have the resources, skills, and guidance to execute their tasks effectively. Accountable for fostering cross-department collaboration:Ensuring alignment across departments (e.g., marketing, sales, HR) to ensure brand messaging is consistent and integrated. Managing the brand and communication budget:Ensuring efficient use of resources while executing brand and communication initiatives. Vendor and agency management:Overseeing relationships with external partners and agencies, ensuring they deliver quality services on time and within budget. Qualifications Any Graduation
Posted 1 month ago
10 - 14 years
12 - 16 Lacs
Mumbai
Work from Office
Skill required: Talent & HR Practice - Reward Strategies Designation: Func & Ind Intelligence Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Total Rewards - Comp - Human Resource graduates/Post Graduate with relevant delivery & transformation experience with a sound knowledge of all Total Rewards processes comprising of Core Compensation, Advanced Compensation & Benefits. Expected to work on strict deadlines, in a high-pressure business environment while being a good team player. Prior HR delivery or HR Consulting experience in the IT/BPO Industry across clients while driving transformation is mandatory. Should be open to work in different time zones as per the business requirement. Provide end to end process and policy expertise/input to future state Global and Local design for all Total Rewards processes like Annual Compensation Planning comprising of Annual Salary Merit Increase, Annual Bonus, Equity, Incentive plans, Salary Increments due to Promotions /Demotions/Relocation/Grade Change/Transfers, Job Evaluation Process and Market Survey participation support Provide leading practices, Industry benchmarks and process design considerations incorporating build to operate efficiency design principles Provide leading input for technology configuration (Cloud HRIS – Workday/Success Factors & local rewards systems) and assist in identifying gaps and matching automation opportunities Provide inputs and participation in end to end process scenarios development and testing for Cloud HRIS Create and maintain Job Aids, Global and Local Work Instructions and help train Service delivery teams Participate in Global/Local client calls, lead full dress rehearsal preparations before Go Live, provide Hypercare support during Go Live Provide input to the creation of a Global Quality Framework with quantified measurement criteria's in alignment with client/contractual needs Participate and lead continuous process improvement agenda and share Innovative practices resulting in measurable client value creation Own and manage all process escalations, while working with Global Service delivery teams What are we looking for? Preferred Workday or SuccessFactors certification & exposure to IPE (International Position Evaluation) tool and Equity tools/Vendors:Merrill Lynch and Computer Share Cross industry exposure on HR transformation projects Exposure to Lean, Six Sigma and Operational Excellence practices Preferred Global HR certification (like SHRM, APA)People Management: Individual Contributor Role working with senior internal/external stakeholders, but may have a small team of junior PME's reporting into themCore Competencies: Change Management, leadership, coaching and Influencing skills Very strong oral & written communication and Senior stakeholder management skills Ability to work and deliver under compressed timelines Excellent analytical and problem-solving skills and ability to handle difficult client interactions Excellent MS Office Skills (Power point, excel, Visio) Global exposure know-how of different cultures Travel readiness and flexibility to work in different time zones Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
1 - 3 years
2 - 6 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Programmatic Campaign Management Designation: PPSM Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designExecute, optimize & deliver programmatic media campaigns across various DSP platforms like DV360, TTD, Amazon etc., based on the media plan and brief received from the clients or media planning/strategies. What are we looking for? Ability to work well in a team Adaptable and flexible Commitment to quality Written and verbal communication Agility for quick learning Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts
Posted 1 month ago
1 - 3 years
3 - 5 Lacs
Bengaluru
Work from Office
Skill required: Customer Operations - Non Voice - Service Desk Non-Voice Support Designation: Customer Service Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? CSR is primarily responsible for providing customer service support according to the scope of work and service level requirements. This includes ensuring call quality and quantitative standards are observed in meeting customer care needs and resolving them in a timely fashion.Customer Operations - Voice - Help desk role - ticket resolution/Chat supportRecording, diagnosing, troubleshooting, resolving or assigning incidents and service requests based on defined scope of support. Manage unplanned interruptions to restore normal service operations as quickly as possible for non-voice interactions like email, web and chat. What are we looking for? College graduate, preferred but not required Excellent English Communication Skills demonstrated by having a local Berlitz rating of B1T, or B2 and higher (For offshore resources) Experience in customer care, sales, tech support and/or similar accounts, required Experience in broadband and/or TV troubleshooting, recommended but not required Roles and Responsibilities: Provide support for resolution of customer problems, issues, requests and queries. Ensure proper documentation, notification, escalation, tracking, and follow up of all incidents. Primary responsibilities are focused on customer contact, not transaction processing. To perform assigned skill sets and its corresponding activities and tasks efficiently. To support & record a variety of customer service issues through telephone from customers. Validate, investigate and resolve these issues within established guidelines. This includes coordinating with the escalation path which may include but not limited to internal Accenture or Client. To provide first-level troubleshooting on customer home broadband, tv, and phone setup and connectivity issues To provide recommendations to customers on new product, packages, upsells, and cross-sells that match the customer's lifestyle needs and generate additional revenues as a result To provide customers with a positive call experience by exhibiting positive call conversation behaviors and etiquette, a sense of urgency, knowledge in the product and service, genuine concern for the customer, with timely and efficient resolution of issues. To promote and maintain a high level of professionalism, reliability, and work attitude through attendance, metric performance, and interaction with peers and management. To promote, proactively maintain & enhance positive relationships for Client/Customers/Accenture through excellent performance of accountabilities. Qualifications Any Graduation
Posted 1 month ago
3 - 6 years
25 - 27 Lacs
Hyderabad
Work from Office
Overview Engagement Manager is the single point of accountability for all aspects of the NRM capability for the Sector (Europe/APAC/AMESA/LATAM/PFNA/PBNA) This individual is responsible for building, delivering, standardizing, simplifying, and optimizing NRM products and services with the aim of reducing costs, increasing compliance, and improving the customer / user experiences This individual will implement the long-term NRM strategy for PepsiCo, transform existing ways of working, and leverage the power of next generational digital tools and technologies to enable the capabilitys growth aspirations in the sector Utilises advanced analytical skills and tools to shape our NRM, marketing and business strategies, ensuring they are aligned with our strategic goals, compliance standards, and customer satisfaction objectives. This role is instrumental in maximizing the ROI of our events and marketing efforts, ultimately driving sustainable growth and success for the organization Responsibilities Implements the long-term NRM strategy, roadmap, and operating model for the NRM capability in the sector for 20+ gold standard NRM products / services across all PepsiCo Sectors (AMESA, APAC, LATAM, Europe, PBNA, and PFNA); (CONSULTING AND INFLUENCING) Periodically reviews and updates standards based on changes in the industry and PepsiCo capabilities Leads the design, development, and rollout of analytical NRM products and services (e.g., Brand Ladder Playbooks, Price Elasticity Tools) that transform existing ways of working, improve user experiences, and simplify decision-making to solve specific business problems for the sector Oversees the rollout, adoption, and change management activities associated with the GBS-supported NRM products and services; liaises with Sector and BU leaders and Change Management team as required Coordinates with Finance teams and other Commercial Sales team to determine the impact of NRM products & services on the overall business (e.g., revenue uplift, growth) Manages the budget and prioritizes investments as per the capabilitys short-term and long-term goals for the Sector and Cordinates with Finance teams and other Commercial Sales team to determine the impact of NRM products & services on the overall business (e.g., revenue uplift, growth) Managing and influencing senior stakeholders (i.e. this role will need to prepare written updates for very senior audiences, and support the LG1 Manager in presenting to and influencing stakeholders at a range of levels) (EXECUTING and INFUENCING) Leverage business performance explanations from teams around the sector to incorporate considerations beyond data into insights across Strategy, analytics and Reporting Develop robust explanations of business performance, drivers, and optimization opportunities which lead to insight led decision making Flawless delivery to PepsiCo Corporate leadership team on clear Pricing and Promotion indicators Provide responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data Lead development of advanced analytics capability growth executed by advanced analytics CoE team Identify, assess and scale advanced analytical methodologies and frameworks to identify key NR Drivers for PepsiCos Categories, as a growth catalyst to prioritize and enable AOP/ICP Planning Develop, socialize and implement capability roadmap which drives rigour and provides insight Provide strategic portfolio and initiative pricing recommendations based on robust analysis of external data and internal financial data Qualifications Extensive experience in analytics, especially in pricing and promotions management, demonstrating a deep understanding of pricing strategies, market dynamics, and consumer behavior. Proficiency in using analytical tools and methodologies to extract actionable insights from post-event data Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector, with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales. Familiarity with industry-specific challenges and trends Experience in building Pricing & Promotion solutions such as Price Gap, Promo ROI, Elasticity engines, etc. Proficiency in creating and implementing solutions that drive revenue optimization Excellent analytical skills with the ability to translate complex data into actionable solutions and processes. Capable of enabling data-driven decision-making in the context of post-event analysis Advanced proficiency in Microsoft Excel and a strong command of PowerPoint. Ability to quickly learn various in-house software applications for data analysis and reporting In-depth understanding of statistical modeling, including regression analysis and elasticity computations. Proficiency in conducting simulations and building/automating models that support pricing and promotions decisions Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner, facilitating data-driven decision-making within the organization
Posted 1 month ago
4 - 5 years
13 - 18 Lacs
Gurugram
Work from Office
Overview MAIN PURPOSE: The role is responsible for delivering top-line (NR Growth) and bottom-line (GM %, MC) results for KK Extensions i.e. KK Playz, Solid Masti, Cheetos and Soft Extruded Innovations for India BU. All brand related activities from developing strategy, AOP, brand communication, packaging and activation as well as price/pack architecture are managed locally and are under scope for this role. Responsibilities KEY ACCOUNTABILITY Partner on business and brand strategy for the KK Extensions & Cheetos Portfolio Lead PSP planning and AOP New product development for the Extruded snacks portfolio including building a business case for capex upto executing NPD in market and growing it Collaborate with multi-functional teams to ensure communication of all project updates and ensuring project with business deliveries. Develop and execute standard process for brand performance reviews (Weekly and Monthly) Lead brand equity and communication strategy for relevant portfolio Develop and execute activation programs including designing/production of POSM, consumer promotions, E-com activities, sampling programs etc Identifying market-specific threats/opportunities and executing plans like price/pack, product innovations, marketing communications etc Develop region specific strategies for relevant portfolio Manage Brand A&M based on business needs/role of brand inclusive of relevant media planning etc Support/Lead sections on AOP strategy for the Portfolio Work closely with agency partners and other external stakeholders. KEY MEASURES/METRICS Net Revenue Growth Share (Volume and Value) NOPBT Working / Non-Working A&M on target Brand Equity KPIs (from Brand Power) Brand Health KPIs Innovation Mix and Scale Up KPIs VP Marketing- Foods Category Lead, Kurkure category Category Team members, and extended teams especially Insights, R&D, Communications, Media, Finance, and Rev. Management Channel teams Global & Regional Category Brand Marketing Leads on the Category Brand Leadership Team Qualifications Qualifications 6-10 years of brand experience especially in FMCG Strong negotiation skills; ability to work across hierarchies internally and externally Brand marketing expertise, preferably in CPG industry MBA Sales & Marketing Excellent project management skills Excellent communication and influencing skills Strong cross functional linkages required Process oriented and having eye for detail Must be able to work across functional boundaries and within lots of uncertainty
Posted 1 month ago
8 - 13 years
4 - 9 Lacs
Ludhiana
Work from Office
Marketing Strategy (Pan India) - Devising of annual Marketing Plan, Budgeting & Marketing Calendar – ATL/BTL/TTL. Market Analysis - Market Research: Product Research & Consumer Research. Required Candidate profile Candidate will be responsible for developing and executing strategic publicity campaigns that enhance brand visibility, manage public perception, and drive engagement across multiple platforms.
Posted 1 month ago
5 - 10 years
4 - 9 Lacs
Ludhiana, Mohali, Chandigarh
Work from Office
Role & responsibilities The role is responsible to execute, monitor and co-ordinate all the marketing & brand activities at project level across portfolio of the organization in Punjab region by creating communication across media, managing the media planning & buying and innovating consistently in Marketing activities. Other duties include coordinating brand activation initiatives, events, and promotions. Also responsible for post sales communication for customers to help deliver on the brand promise. Preferred candidate profile Tracking of budget to ensure optimal use Manage and develop the agency relationships Identifying and tying up with partners Manage post sales communication for customers to help deliver on the brand promise To be involved in developing project specific annual marketing plans & strategy based on product segment and customer profile. To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Key Accountabilities Tracking of budget to ensure optimal use Manage and develop the agency relationships Identifying and tying up with partners Manage post sales communication for customers to help deliver on the brand promise Key Functions & Responsibilities Strategic To be involved in developing project specific annual marketing plans & strategy based on product segment and customer profile. To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Operational To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns To work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc. To track actual spends and ensure costs are within the overall budget allocated To monitor sales data and plan/ modify branding initiatives to drive achievement of sales targets To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. To monitor competitor activities, and, based on the same undertake timely market intervention. Perks and benefits As per Company norms
Posted 1 month ago
15 - 20 years
25 - 30 Lacs
Bengaluru
Work from Office
Developing Marketing Strategies: Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution: Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Market Research and Analysis: Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing: Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development: Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management: Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support: Work closely with cross-functional teams to align marketing efforts with overall business strategies and objectives. Performance Tracking and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
Posted 1 month ago
1 - 3 years
3 - 7 Lacs
Bengaluru
Work from Office
Skill required: Configure Price Quote - Pricing & Profitability Optimization Designation: Pricing Optimization Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Transforming sales to become a future-ready and digital B2B revenue engine.The team helps assess, design, build and implement best practices on process, organization, and technology to create, execute, and run a collaborative sales and support roles.A set of techniques and processes that support defining a pricing strategy, creating a pricing model, and ensuring differentiated value for the opportunity pursuit. What are we looking for? "Proven experience in sales operations within a BPO environment, ideally with expertise in managing large sales teams and complex data sets. Knowledge of industry-specific sales processes and best practices Excellent Communication Skills: Strong verbal and written communication skills to interact with customers and internal stakeholders effectively. Analytical Skills: Strong analytical mindset with ability to analyse data from various reports and provide insights to the sales teams. Pricing Knowledge:Understanding of pricing concepts, including cost-plus, value-based, and competitive pricing.CRM Proficiency:Expertise in using CRM systems to manage pricing data and generate quotes. Communication Skills: Excellent written and verbal communication skills to effectively convey pricing information to sales teams and customers. Collaboration:Ability to work effectively with sales teams, marketing, finance, and other departments for workflows of the pricing approvals and queries. Relevant Experience:Previous experience in a sales pricing support role, preferably within the same industry. Proven track record of effectively managing pricing requests.""- Ability to establish strong client relationship Ability to manage multiple stakeholders Adaptable and flexible Collaboration and interpersonal skills Problem-solving skills" Roles and Responsibilities: "A ""Sales Pricing Support Specialist"" is responsible for providing pricing and administrative support to the sales team by managing pricing enablement, generating accurate quotes, and ensuring compliance with pricing policies, ultimately aiming to optimize sales revenue and profitability while maintaining competitive pricing.Key Responsibilities:Quote Generation:Develop and deliver accurate and timely sales quotes based on product specifications, customer needs, and pricing guidelines. Pricing Strategy Development:Collaborate with client to implement aligned pricing strategies from Sales Organisation for new products, promotions, and customer segments. Pricing Compliance:Monitor and enforce established pricing policies, ensuring adherence to company guidelines and legal regulations. Data Management:Maintain and update pricing data in CRM systems, including product details, pricing tiers, and discounts. Sales Support:Provide pricing information and guidance to sales representatives, addressing pricing inquiries and resolving customer concerns. Reporting:Generate regular pricing reports and dashboards to track key metrics and identify trends. " Qualification Any Graduation
Posted 1 month ago
2 - 7 years
8 - 12 Lacs
Bengaluru
Work from Office
Job Title: Sprinklr Senior Manager - Strategy & Consulting Global Network Management Level: 06 – Senior Manager Location: Bangalore/Gurgaon Must have skills: Sprinklr Unified CXM, Customer Service Operations Good to have skills: Omnichannel self-service/IVR, Omni-Channel Orchestration Routing, Cloud contact center technologies Job Summary : As a Manager in the Strategy & Consulting Global Network SONG Practice, you will be responsible for designing, building, and implementing strategies to enhance business performance using Sprinklr Unified CXM solutions. Your typical day will involve working with clients to solve customer-facing challenges in sales, service, and marketing, and developing solutions to meet those requirements. Roles & Responsibilities: Understand market and customer challenges:Create business cases and strategic transformation roadmaps based on market trends. Promote and provide Sprinklr Unified CXM solutions to customers:Collaborate with the Sprinklr Ecosystem including product demonstrations, partner training assistance, pricing strategies, documentation, and client engagement. Drive partner support activities:Focus on nurturing deeper, more strategic relationships with key parties. Develop requirements based on leadership input:Performance/status reporting, problem-solving, and conflict management. Act as a subject matter expert on Sprinklr Unified CXM:Provide expertise on CCaaS transformation client projects across the entire delivery lifecycle. Professional & Technical Skills: Must have skills:Proficiency in Sprinklr Unified CXM, experience in customer service operations, and contact center channels. Strong understanding of customer service operations concepts and principles. Experience in implementing omnichannel self-service/IVR and omni-channel orchestration routing. Experience in developing and maintaining customer service applications using Sprinklr solutions. Experience in debugging and troubleshooting customer service applications. Knowledge of solution designs that include integrations between Sprinklr and 3rd party solutions for CRM, such as Salesforce and Adobe. Experience with cloud contact center technologies ranging from IP telephony, intelligent routing, workflow automation, self-service, workforce optimization, outbound engagement, social media engagement, digital (DX), unified communications (UC), and analytics. Additional Information: The ideal candidate will possess a strong educational background in business administration or a related field, along with a proven track record of delivering impactful solutions using Sprinklr Unified CXM. This position is based at our Bangalore or Gurgaon office. About Our Company | Accenture Qualification Experience: Minimum 12+ years of experience is required Educational Qualification: MBA from a tier 1 institute
Posted 1 month ago
5 - 10 years
3 - 4 Lacs
Guwahati
Work from Office
Strategic Marketing Planning Develop and execute comprehensive marketing strategies aligned with overall business objectives and market trends. ATL & BTL Marketing Execution Plan and implement integrated ATL campaigns (TV, radio, print, OOH) and BTL activities (events, activations, in-store promotions) to drive consumer engagement and reach. Brand Marketing & Awareness Build and maintain a strong brand presence through consistent messaging, creative campaigns, and impactful storytelling that resonates with target audiences. Promotional Campaign Management Design and execute promotional strategies that support product launches, seasonal campaigns, and key business initiatives to drive traffic, conversion, and loyalty. Marketing Budget Planning Manage the marketing budget, ensuring efficient allocation of resources, cost control, and a strong return on investment across all channels. Cross-Functional Coordination Collaborate with internal teams (sales, product, digital) and external partners (creative agencies, media vendors) to ensure alignment and seamless execution of marketing initiatives. Performance Analysis & Reporting Monitor campaign performance using relevant KPIs and analytics tools, delivering actionable insights and continuous improvements. Market & Consumer Insights Conduct regular market analysis, competitor benchmarking, and customer insights research to inform strategies and identify new opportunities. Qualifications: Bachelors degree in Marketing, Business, Communications, or related field. 3–5 years of experience in a marketing role with hands-on involvement in both ATL and BTL campaigns.
Posted 1 month ago
8 - 13 years
5 - 12 Lacs
Bengaluru
Work from Office
Department: Marketing & Communications Reports to : Director of AiR Location : Bengaluru Employment Type : Full-Time Shift 6 Days & 12 Hours Role Overview: We are seeking a dynamic, strategic, and highly creative leader to serve as the Deputy Director and Chief of AiR. This position is designed for an experienced offline marketing and outreach expert with a passion for storytelling through real-world engagement. You will be responsible for conceptualizing and executing large-scale offline campaigns, high-impact events, grassroots outreach initiatives, and immersive brand experiences that resonate deeply with communities and target audiences. This is a leadership role that bridges creativity, strategy, and operational excellence ideal for someone who thrives on seeing bold ideas come to life in the physical world. Role & responsibilities : Strategy & Leadership Develop and lead the offline marketing and engagement strategy to increase brand visibility, community engagement, and measurable impact. Serve as the key advisor to the Director/CEO on brand awareness and public-facing initiatives. Lead and mentor a multidisciplinary team of campaign managers, event producers, and community outreach coordinators. Work cross-functionally with digital, PR, and content teams to ensure cohesive messaging and Omni channel synergy. Campaigns & Activation Design and oversee impactful offline campaigns from concept to execution including outdoor advertising (OOH), street marketing, activations, and partnerships. Build compelling community engagement programs that foster long-term loyalty and trust. Leverage data, feedback, and on-ground insights to continuously optimize campaign performance. Events & Experiences Conceptualize and produce large-scale events, pop-ups, road shows, and exhibitions that tell a story and leave a lasting impression. Establish partnerships with cultural, civic, and industry organizations to amplify reach. Ensure flawless event execution including vendor coordination, logistics, compliance, and budgeting. Measurement & Reporting Set KPIs and lead post-campaign/event reporting, tracking ROI and audience impact. Monitor market trends, audience behaviour, and competitor activity to inform future initiatives. Qualifications: 8+ years of progressive experience in offline marketing, experiential campaigns, and live event management. Proven track record of leading award-winning campaigns or large-scale public initiatives. Strong creative sensibility combined with analytical and operational discipline. Excellent leadership and team management skills with the ability to inspire and execute. Experience managing budgets, external vendors, and complex project timelines. Exceptional communication, stakeholder engagement, and storytelling abilities. If you're passionate about impact marketing and want to be part of a purpose-driven organisation, we would love to hear from you! Interested Candidate can share their CV on hr-recruiter3@air.ind.in or 8976118063.
Posted 1 month ago
- 1 years
2 - 6 Lacs
Bengaluru
Work from Office
We select our joiners as Associate & Train & Develop the holistically in all functional areas of management , Leadership viz Marketing ,Sales, Team management ,Leadership as per sales training module Manage clients & Leading for us in future Required Candidate profile Excellent Communication skills Any Graduate / Post Graduate Young & Enthusiastic Freshers Money Driven Freshers Immediate joiners only CONTACT HR JENIFER @8867028530
Posted 1 month ago
1 - 3 years
3 - 3 Lacs
Chennai
Work from Office
Role & responsibilities Design marketing materials such as flyers, brochures, visiting cards, letterheads, and newsletters. Create branding assets for our Group of Companies Develop layouts for magazines, menus, and promotional content. Ensure all designs follow brand guidelines and visual consistency. Prepare print-ready files and coordinate with printers when needed. Collaborate with marketing teams to support campaigns and promotion Manage multiple design projects and meet deadlines efficiently. Preferred candidate profile Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Strong portfolio showcasing creative and print-ready designs. 1 to 3 years of experience in designing marketing materials for travel, hospitality, or lifestyle brands is added advantage. Understanding of branding, layout, and print production. Creative, detail-oriented, and able to manage multiple projects independently. Experience with hotel, restaurant, or tourism-related design work is a plus.
Posted 1 month ago
- 3 years
3 - 6 Lacs
Mumbai, Mumbai (All Areas)
Work from Office
Arranging client visits and gaining new business Classifying target market and pitching for Clients services. Conducting Corporate events Training and Developing an effective team of people Call Tanisha 8591581171 Required Candidate profile Graduates & post Graduates Dynamic & Hardworking Ambitious & Positive Thinker Immediate Joining Excellent Communication and Inter personnel Skills Freshers MUMBAI based only Perks and benefits Incentives Certificates Travel and exposure
Posted 1 month ago
1 - 5 years
2 - 5 Lacs
Jaipur
Work from Office
Job description Job Overview: The Marketing Executive (Branding) will be responsible for creating and executing innovative branding strategies that align with our company's goals and objectives. This role requires a highly organized, detail-oriented individual who is able to manage multiple projects simultaneously and work collaboratively with internal teams and external vendors. The ideal candidate will have a deep understanding of branding and marketing concepts, as well as experience in executing successful branding campaigns. Key Responsibilities: Develop and execute branding strategies to increase brand awareness and drive customer engagement Conduct market research and analysis to identify opportunities and trends in the industry Collaborate with cross-functional teams to ensure branding initiatives are aligned with overall marketing objectives Create and manage budgets for branding campaigns Develop and maintain relationships with external vendors to ensure quality deliverables within budget New Product Launch - Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc. Market Mapping & Data Management Adherence to the guidelines given by unit Marketing Manager Monitor and report on the success of branding campaigns using relevant metrics Stay up-to-date with industry trends and incorporate best practices into branding strategies Conduct field visits to gather data, insights and conduct competitor analysis Requirements: Bachelor's degree in marketing, communications, or a related field 2+ years of experience in branding or marketing Excellent written and verbal communication skills Strong project management skills and ability to prioritize multiple projects Creative thinking and ability to develop innovative branding strategies Willingness to travel for field visits - DAILY FIELD WORK . We are an equal opportunity employer and welcome candidates of all genders, backgrounds, and experiences to apply for this position.
Posted 1 month ago
- 1 years
3 - 6 Lacs
Hyderabad
Work from Office
Representing Blue Chip Companies through various B to B / B to C Campaigns Managing clients & developing sound business relationship Identify & execute communications strategy as per business Requirement
Posted 1 month ago
- 2 years
2 - 6 Lacs
Jaipur
Work from Office
Management & Marketing for freshers Looking for enthusiastic freshers seeking a career. Managing a Brand Campaign thoroughly Managing Clients and team of 15-20 people Brand Sales Call HR NIDHI 9257361392 Required Candidate profile Creative & Positive Well groomed Willingness to learn On the Job training Great leadership qualities Good communication skills Immediate Joiners Only Location- Jaipur
Posted 1 month ago
- 5 years
4 - 6 Lacs
Bengaluru
Work from Office
We are looking for a highly motivated and ambitious Business Management Trainee to join our team. This role provides a unique opportunity for a recent graduate to gain hands-on experience across all key departments of the business, including sales, leadership, and business administration. As part of a structured development program, the Graduate Business Associate will undergo extensive training, working closely with department heads to gain a comprehensive understanding of business operations. Upon successful completion of the program, you will take ownership of managing your own business unit. Key Responsibilities : Training Across Departments : Rotate through various departments, including Sales, Business Administration, Operations, and Leadership, to develop a well-rounded understanding of business processes. Sales & Marketing : Learn about sales strategies, client relationship management, and marketing initiatives to drive business growth. Business Administration : Gain hands-on experience in business operations, including finance, HR, and process optimization, ensuring smooth day-to-day activities. Leadership Development : Work closely with senior leaders and mentors to understand team management, leadership principles, and how to effectively lead a unit. Data Analysis & Reporting : Assist in data collection, analysis, and reporting to support informed decision-making across departments. Process Improvement : Identify areas for operational improvement and assist in the development of strategies to enhance productivity and efficiency. Unit Management : Upon completion of the program, take responsibility for managing your own business unit, overseeing its performance, and implementing growth strategies. Project Support : Participate in cross-functional projects to drive business initiatives and gain insight into broader company objectives. Qualifications : Recent graduate. Strong interpersonal and communication skills. Analytical mindset with attention to detail. Ability to work collaboratively and adapt to different teams. Self-motivated and eager to learn, with strong organizational and time management skills. Willingness to take initiative and solve problems independently. What We Offer : Structured training and development program across multiple business functions. Mentorship from senior leadership. Exposure to all aspects of running a business, from operations to strategy. Opportunity to grow into a management role and take ownership of a business unit. Competitive salary and benefits. If you're a driven professional with a passion for personal growth, please send your resume via whatsapp to +91 90710 14645 for JD and book an HR meeting
Posted 1 month ago
- 5 years
3 - 8 Lacs
Bengaluru
Work from Office
We are looking for a highly motivated and ambitious Business Management Trainee to join our team. This role provides a unique opportunity for a recent graduate to gain hands-on experience across all key departments of the business, including sales, leadership, and business administration. As part of a structured development program, the Graduate Business Associate will undergo extensive training, working closely with department heads to gain a comprehensive understanding of business operations. Upon successful completion of the program, you will take ownership of managing your own business unit. Key Responsibilities : Training Across Departments : Rotate through various departments, including Sales, Business Administration, Operations, and Leadership, to develop a well-rounded understanding of business processes. Sales & Marketing : Learn about sales strategies, client relationship management, and marketing initiatives to drive business growth. Business Administration : Gain hands-on experience in business operations, including finance, HR, and process optimization, ensuring smooth day-to-day activities. Leadership Development : Work closely with senior leaders and mentors to understand team management, leadership principles, and how to effectively lead a unit. Data Analysis & Reporting : Assist in data collection, analysis, and reporting to support informed decision-making across departments. Process Improvement : Identify areas for operational improvement and assist in the development of strategies to enhance productivity and efficiency. Unit Management : Upon completion of the program, take responsibility for managing your own business unit, overseeing its performance, and implementing growth strategies. Project Support : Participate in cross-functional projects to drive business initiatives and gain insight into broader company objectives. Qualifications : Recent graduate. Strong interpersonal and communication skills. Analytical mindset with attention to detail. Ability to work collaboratively and adapt to different teams. Self-motivated and eager to learn, with strong organizational and time management skills. Willingness to take initiative and solve problems independently. What We Offer : Structured training and development program across multiple business functions. Mentorship from senior leadership. Exposure to all aspects of running a business, from operations to strategy. Opportunity to grow into a management role and take ownership of a business unit. Competitive salary and benefits. If you're a driven professional with a passion for personal growth, please send your resume via whatsapp to +91 90710 14645 for JD and book an HR meeting
Posted 1 month ago
- 1 years
3 - 6 Lacs
Bengaluru
Work from Office
HIRING BUSINESS ASSOCIATE TO BE TRAINED,DEVELOPED AND PROMOTED ON THE ASPECTS OF BUSINESS MANAGEMENT UNDER OUR GUIDANCE. YOU WILL BE TRAINED ON MARKETING,HR,FINANCE,ADMINISTRATION & OPERATION WHICH LEADS TO ENTREPRENEURSHIP. HR SHANAYA - 8105229031
Posted 1 month ago
- 1 years
3 - 6 Lacs
Mohali, Chandigarh, Zirakpur
Work from Office
Leading a team to execute day to day deliverables Managing client & developing sound buisness relationship Train and develop holistically in all functional areas of management over a period. Managing & Leading a team of 25-30 people
Posted 1 month ago
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Promotions play a crucial role in driving sales and brand awareness for companies across various industries in India. As a result, there is a steady demand for professionals who can create and execute effective promotional strategies. Job seekers looking to enter the promotions field in India have a range of opportunities to explore.
The salary range for promotions professionals in India varies based on experience and expertise. Entry-level positions may start at around INR 3-5 lakhs per annum, while experienced professionals can earn upwards of INR 10-15 lakhs per annum.
In the promotions field, a typical career path may involve roles such as Promotions Coordinator, Promotions Manager, Senior Promotions Manager, and eventually, Director of Promotions. Advancement in this field often hinges on demonstrating strong strategic thinking, creativity, and the ability to drive results.
In addition to expertise in promotions, professionals in this field may benefit from skills such as: - Marketing strategy - Data analysis - Brand management - Communication skills - Project management
As you prepare for interviews in the promotions field, remember to showcase your creativity, strategic thinking, and ability to drive tangible results through your promotional efforts. With the right skills and mindset, you can excel in this dynamic and rewarding field in India. Good luck in your job search!
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