This role is for one of the Weekday's clients
Min Experience: 5 yearsLocation: PuneJobType: full-timeWe are seeking an experienced
Programmatic Operations Specialist
with 5-10 years of hands-on expertise in programmatic advertising, campaign management, and marketing automation tools. This role is ideal for a data-driven, detail-oriented professional who excels at building, optimizing, and scaling programmatic campaigns across diverse platforms—particularly
DV360
and
Adobe Campaign
. You will play a key role in driving media efficiency, improving campaign outcomes, and aligning programmatic strategies with broader marketing and business goals.
Requirements
Key Responsibilities
Required Skills & Qualifications
- Programmatic Campaign Management
- Lead the end-to-end execution of programmatic campaigns, including planning, setup, trafficking, optimization, and reporting.
- Build, manage, and optimize campaigns in DV360, ensuring alignment with performance KPIs such as CTR, CPA, ROAS, and viewability.
- Troubleshoot campaign delivery issues, pacing discrepancies, tag implementation errors, and inventory-related challenges.
- Manage remarketing, audience segmentation, frequency controls, and bid strategies to maximize efficiency.
- Media Planning & Strategy
- Collaborate with marketing, creative, and analytics teams to develop comprehensive programmatic media plans.
- Recommend the right mix of channels, targeting tactics, formats, and budgets based on campaign objectives.
- Conduct forecasting and scenario planning to guide investment decisions.
- Stay updated on programmatic trends, platforms, and best practices to continuously improve media strategies.
- Adobe Campaign Management
- Work with Adobe Campaign to execute cross-channel marketing initiatives such as email, push, and automated journeys.
- Integrate programmatic efforts with Adobe workflows to create cohesive customer experiences.
- Ensure accurate audience ingestion, segmentation, and execution within Adobe Campaign.
- Collaborate with CRM and marketing automation teams to ensure consistency across touchpoints.
- Operations & Process Excellence
- Maintain strong documentation across workflows, tagging structures, and campaign processes.
- Enhance operational efficiency by identifying gaps in processes and introducing automation, templates, or new tools.
- Ensure adherence to brand safety guidelines, privacy regulations, and measurement standards.
- Evaluate campaign performance data to identify trends, insights, and optimization opportunities.
- Cross-Functional Collaboration
- Partner with internal teams—creative, content, analytics, CRM, and engineering—to deliver seamless execution.
- Coordinate with external vendors, SSPs, and tech partners to explore new capabilities and maintain platform hygiene.
- Provide guidance and mentoring to junior team members on programmatic best practices and platform functionalities.
- 5-10 years of experience in programmatic advertising, media planning, and campaign operations.
- Strong hands-on expertise in DV360 and experience in building and optimizing full-funnel campaigns.
- Deep understanding of programmatic ecosystems, including DSPs, SSPs, DMPs, audience targeting, and brand safety tools.
- Working knowledge of Adobe Campaign, including workflows, segmentation, and execution.
- Proven track record in analyzing campaign data and identifying actionable insights.
- Excellent communication, project management, and cross-team collaboration skills.
- Strong problem-solving mindset with the ability to manage multiple campaigns simultaneously.
- Familiarity with HTML tags, tracking pixels, Google Tag Manager, and third-party measurement tools is a plus
