Program Manager - Community (Marketing)

Our community has been active for some time, but key segments remain unstructured and our outreach efforts are fragmented. We’re now looking for someone who can take charge, bring focus and strategy to our community initiatives, and lead them to success over the next 1–2 years. This role is ideal for someone who thrives in a dynamic environment, loves to hustle, and is excited by the challenge of building something impactful from the ground up. It’s a demanding role—but also a rare opportunity to work on a blank canvas with tremendous room for ownership, learning, and growth.

Key Responsibilities:

Community Building & Engagement:

• Develop and execute strategies to grow and engage the community across platforms.
• Foster a strong sense of belonging and interaction among members through online discussions, AMAs, city meetups, etc.
• Lead and guide the community team in executing engagement initiatives, ensuring consistency in tone and responsiveness across channels.

:

• Plan, promote, and host physical and virtual events such as webinars, workshops, meetups, and alumni panels.
• Collaborate with partners and influencers to co-host value-driven experiences.

Influencer Management:

• Identify, onboard, and manage micro-influencers and student ambassadors.
• Build long-term relationships with key voices in the study-abroad and education space.

Customer Segmentation & Campaigns:

• Leverage user data to segment the audience and deliver personalized communications and offerings.
• Collaborate with the marketing team to create and execute email, WhatsApp, and paid marketing campaigns tailored to different audience cohorts.

Tools & Analytics:

• Utilize tools such as Mailmodo, WhatsApp Business, Meta Ads, and Google Analytics to drive and measure campaign performance.
• Track community health metrics and regularly report on engagement and growth.

What We’re Looking For:

• 4 - 7 years of experience in community management, brand marketing, or related fields.
• Demonstrated ability to engage audiences and grow communities—prior experience building a community from scratch is a strong plus.
• Experience managing and activating micro-influencers or brand ambassadors.
• Comfortable hosting and facilitating both virtual and physical events.
• Familiarity with digital marketing channels and tools (email, WhatsApp, paid social).
• Strong communication, organizational, and interpersonal skills.
• Self-starter attitude with a creative and user-centric mindset.

Interview Process:

Task Round (Assignment)

R1 - Functional Interview with Hiring Manager

R2 - Panel / Cross-functional Interview

R3 - Culture & Founder Fit Round

You can also share your CV at - rishabh.gupta@gyandhan.com

Interested for Program Manager - Community

Total Experience:

Current CTC:

Expectation:

Notice period: