Program Manager -Category

Mosaic Wellness

2 - 3 years

13 - 14 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

brand positioning usage claims test reporting manager program management consumer insights director commerce fmcg analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Mental availability
Drive platform engagement through content and programs that brings to life the brand positioning and product propositions
Communication on platform and channels via PDP s, carousel images, test reports, voting and content led engagement on the platform
Design and execute content in line with the brand principles and identify reasons for OWN to be the top of mind when anyone thinks protein
Build and execute distinctive brand assets for OWN that makes OWN memorable and easily recallable for people when they are thinking to buy the category
Consumer insights and Analytics
Identify consumer insights from shopper and buyer behaviour on onlywhatsneeded.in and other partner marketplaces
Deep interest in knowing what are the latent and unspecified needs of our consumers that we can address through our platform
Consumer calls cadence: weekly consumer calls to uncover insights that would drive better content to commerce journey
Must-have skills & experience
2-3 years in D2C/ecom/quick-commerce marketing, brand or category teams (FMCG or consumer internet)
Strong program management: critical pathing, stakeholder comms
Data mindset: Comfort with spreadsheets, bonus if you ve used Mixpanel/GA/Looker
Openness to work in an unstructured environment

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