Product Marketing Specialist

As a Product Marketing Specialist, you will be responsible for owning the positioning, messaging, and go-to-market strategy for all products. Your role will involve bridging the gap between product development and market needs, enabling internal teams, and effectively communicating the value proposition to the customers. Key Responsibilities: - Develop product positioning and create customer personas to target the right audience effectively. - Conduct competitive research and win/loss analysis to stay ahead in the market. - Enable the sales team with necessary assets and training to effectively promote the products. - Collaborate with the product team on feature rollouts to ensure successful product launches. - Drive launch plans and adoption campaigns to maximize product reach and success. Qualifications Required: - Analytical Skills: Ability to analyze market data, track campaign performance, and identify trends. - Communication Skills: Excellent written and verbal communication skills for crafting compelling messaging and effective presentations. - Strategic Thinking: Capability to develop and execute go-to-market strategies aligned with overall business goals. - Organizational Skills: Proficiency in managing multiple projects, prioritizing tasks, and meeting deadlines. - Empathy and Customer Focus: Understanding customer needs and translating them into product and marketing strategies. - Product Knowledge: Understanding the product's features, benefits, and target audience. - Marketing and Sales Experience: Familiarity with marketing channels, sales processes, and customer acquisition strategies.,