Job Title: Senior Demand Generation Manager Location: Work from Office (Mohali 8b) Reports To: VP of Marketing Team: Marketing About the Role We're looking for a data-driven, creative, and execution-focused Senior Demand Generation Manager to drive new pipeline creation and accelerate engagement with our existing database. This role will play a critical part in our go-to-market success, owning lead generation strategy, execution, and optimization across multiple channels. If you're passionate about scaling MQLs, optimizing funnel conversion, and launching creative campaigns that convert — we want to hear from you. Key Responsibilities Lead Generation & Funnel Growth Own and execute top-of-funnel growth campaigns to expand net-new MQLs via SEO, paid social, content syndication, referral programs, and partnerships Activate and optimize intent data sources (ZoomInfo, Bombora, etc.) to identify and engage high-fit accounts Collaborate with content and creative teams to produce assets that support campaign goals (webinars, assessments, gated content, lead magnets) Campaign Strategy & Execution Build and manage multi-touch nurture sequences tailored by lead score, behavior, and segment Develop and run targeted ABM campaigns in partnership with sales for high-value accounts Launch and manage interactive campaigns like quizzes, surveys, and ROI calculators to drive deeper engagement BDR Enablement & Mid-Funnel Optimization Partner with BDRs to develop scalable outbound playbooks, including email templates, call scripts, and video outreach strategies Equip BDRs with personalized follow-up tools (Vidyard, SMS workflows, LinkedIn InMail tactics) and monitor performance Segment leads by engagement status and implement personalized nurture journeys to warm up cold or stalled leads Performance Analytics & Optimization Track, analyze, and report on campaign performance and MQL growth weekly and monthly Test, learn, and iterate across every channel – continuously improving conversion rates and lowering CAC Maintain database hygiene and ensure accurate lead routing to sales Qualifications 5+ years of experience in B2B demand generation, digital marketing, or growth marketing (SaaS or healthcare preferred) Proven track record of developing and executing successful multi-channel campaigns that drive pipeline Strong understanding of marketing automation, CRM, and lead scoring models (e.g., Salesforce, HubSpot, Marketo, Account Engagement) Hands-on experience with paid social (especially LinkedIn), SEO/SEM, content syndication, and intent data platforms Familiarity with ABM tools, retargeting platforms, and video prospecting tools (e.g., Demandbase, RollWorks, Vidyard) Ability to think strategically and execute tactically with minimal oversight Exceptional project management, communication, and collaboration skills What Success Looks Like 30%+ increase in net-new MQLs within 6 months Consistent delivery of qualified leads to BDR team with reduced contact fatigue Fully operational nurture program segmented by lead type and engagement tier Clear, actionable reporting dashboards with visibility into campaign ROI and MQL conversion Bonus Points Experience in behavioral health, healthcare SaaS, or compliance-driven industries Built or contributed to outbound playbooks for BDR teams Has launched interactive or experiential digital campaigns Ready to drive impact and scale pipeline? Apply now and help us transform how behavioral health organizations connect with technology. Show more Show less

Company Description SPRWORK INFOSOLUTIONS specializes in developing websites, credit management software, point of sales, inventory management, accounting software, CRMs, and various other systems. The company's expertise includes NFT, Blockchain, React Native, Angular, Node, Vuejs, REST APIs, CorePHP, Mean Stack, WordPress, and more. They also excel in graphic designing, Android app development, and digital marketing strategies. Role Description This is a full-time on-site role for a Business Development Manager located in Mohali 8B. The Business Development Manager will be responsible for identifying new business opportunities, building client relationships, and driving growth through strategic partnerships. They will also collaborate with the sales and marketing teams to achieve revenue targets. Qualifications Excellent communication, negotiation, and sales skills Experience in business development, account management, and client relationship building Knowledge of software development technologies and services offered by the company Ability to work collaboratively in a team environment Strong analytical and problem-solving skills Bachelor's degree in Business Administration, Marketing, or related field Hands on experience in Upwork, Freelance and Linkedln. Show more Show less

The Product Marketing Manager owns positioning, messaging, and go-to-market strategy for all products. This role bridges the gap between product and market, enabling internal teams and communicating value to the customer. Qualifications: A minimum of 4-6 years of marketing experience, preferably for B2B products and services Bachelor's degree in marketing, advertising, OR relevant related experience Experience with major social media platforms (Twitter, Facebook, Instagram, Snapchat) Required Work Experience/Skills: Hands on experience with Salesforce, Pardot and Automation and Integration. Excellent program management skills, experience working in project management software is a plus (BaseCamp.com) Interested Candidates, Share your updated CV at baljeetkaur@sprwork.com Show more Show less

Company Description SPRWORK INFOSOLUTIONS offers comprehensive services in website development and software creation, encompassing credit management, inventory management, accounting, various CRMs, healthcare, and restaurant management systems. We excel in technologies such as NFT, Blockchain, React Native, Angular, Node, among others. Our expertise extends to e-commerce platforms like Shopify and WooCommerce, and includes proficiency in SEO, social media, and email marketing. We also provide graphic design, Android app development, and digital marketing services. Role Description This is a full-time, on-site role located in Sahibzada Ajit Singh Nagar for an Email Marketing Specialist. The specialist will be responsible for creating, implementing, and optimizing email marketing campaigns to drive engagement and conversions. Day-to-day tasks include managing mailing lists, developing and executing email marketing strategies, analyzing performance metrics, and conducting A/B testing. The role involves working closely with cross-functional teams to ensure alignment with overall marketing initiatives. Qualifications Proficiency in Email Marketing Software and Marketing Automation Strong skills in Marketing Analytics and Lead Generation Excellent Communication skills Ability to analyze data and deliver actionable insights Prior experience in developing and executing email marketing campaigns Knowledge of best practices in email marketing and deliverability Bachelor’s degree in Marketing, Communications, or a related field

You will be working as a Content Manager for SPRWORK INFOSOLUTIONS, a company specializing in website development and a variety of software solutions. Your role will be based in Sahibzada Ajit Singh Nagar and will involve overseeing the creation, editing, and management of different types of content. As a Content Manager, your responsibilities will include developing content strategies, conducting research, writing, proofreading, and creative writing. You will also be tasked with coordinating digital marketing campaigns, executing content marketing strategies, and managing the content lifecycle from ideation to publication. To excel in this role, you should have skills in content strategy, research, web content writing, creative writing, proofreading, editing, digital marketing, and general marketing. Strong written and verbal communication skills are essential, along with the ability to work both independently and as part of a team. Experience with content management systems (CMS) is a plus. Ideally, you should hold a Bachelor's degree in English, Journalism, Communications, Marketing, or a related field. Your role as a Content Manager will play a crucial part in shaping and delivering engaging and effective content for the company's various projects and initiatives.,