Product Marketing Specialist

As a Product Marketing Specialist at EnKash in Gurugram, you will be instrumental in formulating impactful product marketing strategies and fostering collaboration across various teams. Your role will involve assessing market trends, generating marketing content, executing campaigns, and conducting product training for the sales team. Monitoring product performance and soliciting customer feedback for continuous enhancement will also be part of your responsibilities. Key Responsibilities: - Drive go-to-market strategies for product launches and cross-sell campaigns - Customize value propositions for different customer personas - Perform competitive analysis to strengthen market positioning - Develop marketing collateral and product training materials - Create content to boost conversions Qualifications Required: - Prior experience in Product Marketing and Market Research - Proficiency in Content Creation, Campaign Planning, and Execution - Strong analytical skills to interpret market trends and feedback - Excellent written and verbal communication abilities - Familiarity with marketing tools and software - Bachelor's degree in Marketing, Business, or a related field By joining EnKash, you will immerse yourself in a forward-thinking fintech ecosystem in India. You will have the chance to advance your career within a rapidly expanding company and operate within a flat, collaborative team structure that values proactive contributions. Your role will empower you to take charge of end-to-end marketing initiatives and make a strategic impact within the organization.,