Product Marketing Manager

Product Marketing Manager

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Position Overview:

We are seeking a strategically minded Product Marketing Manager for Education in India to capture the full extent of the large and exciting opportunity in K12 Education. In this role, you'll work with the world-class Adobe for Education team to rethink and deliver the future of creativity for all learners.

Key Responsibilities:

• Understand customer segments, wants, and behaviors through research and customer interviews to identify high-value use cases.
• Create persuasive, technical content for marketing channels, sales collateral, and events.
• Conduct pilots, alpha and beta testing with K12 teachers, students and admins to advise on product development priorities.
• Manage programs for educators, including customer advisory boards and social activations.

Qualifications:

• 7+ years of experience; MBAs preferred
• Education, education technology, and/or marketing experience in an enterprise technology or SaaS category preferred.
• Proven analytical problem-solving skills with a hypothesis-driven approach.
• Exceptional project management, communication, and writing skills.
• Ability to communicate with and manage cross-department relationships.
• Experience with field team enablement and marketing launch collateral development preferred