Product Marketing Manager

What will you do

• Media Planning: Collaborate with various internal and external stakeholders to develop and execute growth-oriented marketing strategies that drive user acquisition, retention, and engagement
• Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with our target audience
• Conversion Rate Optimization: Analyze transaction data and user behavior to identify opportunities for optimization, conversion rate improvement, and revenue growth
• Monetization Efforts: Identify and establish go-to-market strategies to monetize partnerships for mutually beneficial outcomes
• Project and Campaign Management: Oversee end-to-end project and campaign execution, including planning, execution, monitoring, and reporting on key performance indicators (KPIs)
• Business Growth: Identify, plan, and execute business growth initiatives through AdTech partnership
• Data Analysis: Utilize data-driven insights to make informed decisions and continuously improve growth and performance marketing initiatives
• Market Research: Stay informed about industry trends, competitor activities, and emerging opportunities to inform growth strategies
• Cross-functional Collaboration: Work closely with product development, design, and engineering teams in a multicultural environment to ensure the successful implementation of growth initiatives