You'll be experimenting with new channels, and scaling them when they work. We figured out already a lot of things, but we know that what worked so far won't work next. So we're always exploring new channels and looking for what's next. Create world-class content that drives attention to Finlens using your own creativity or hiring external partners,, and fuel the top of the funnel. Content includes long form content, social media content, videos (Youtube, TikTok), or SEO. To avoid a cold start, youll get the chance to pick a channel based on what youre already great at. Supervising content creation: second, you'll increase Finlen's surface area. For that you'll be working with contractors who can help producing more content. And that can provide skills on domain we're lacking (ex: video editing, front end engineer). ResponsibilitiesTest, experiment, identify, and diversify the channel mix in a way that will maximize payback. Overall, determine channel market fit. Create world class content using your channel of predilection. Work closely to contractors, and scale our channels. Work closely with the founders on product marketing to drive further product adoption. Improve Finlen's core communication messages. Providing regular monthly performance reports around our growth. Collect and analyze content outcome to identify trends and areas of improvement.

More Jobs at Finlens Accounting Platform

Product Marketing Manager

Bengaluru

5.0 - 9.0 yrs

INR 7 - 11 Lacs

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Product Marketing Manager