Product Marketing Manager

Primary Responsibilities

• Partner with product management and the services team to become an expert on all user and business (decision-maker) personas for Deque products, training, and services.
• Launches: Support the project management of launches, messaging development, content creation.
• Content development: Support the marketing and sales teams by planning campaigns and developing content assets such as ebooks, blogs, whitepapers, web content, and webinars for the complete buyer journey.
• Competitive Marketing: Develop processes and content to understand and monitor the competitive landscape, informing product and sales teams.
• Win/Loss Analysis: Partner with the sales team to understand why we win or lose deals, turning those insights into improvements for our Go-To-Market (GTM) activities.
• Channel/Partner Marketing: Develop content for the field and sales to enrich our partner marketing materials. This may include custom battlecards, solution collateral, and other assets to assist in partner sales.
• Sales Enablement: Work collaboratively with sales, our accessibility experts, and strategic consultants to develop competitive battlecards, solution collateral, use cases, customer studies, and TCO/ROI assets to assist sales in progressing deals.
  

Requirements

• 4-7 years of product & technical marketing experience.
• Strong copywriting skills (please attach a work sample such as a blog or attributed article)
• Solid track record of delivering demos, webinars, videos, technical collateral, benchmark documents, and ROI/value-oriented assessments.
• Startup experience: Demonstrated curiosity, eagerness to learn, and the ability to adapt quickly to change and recover from setbacks.
• Ideal: Background in web development or SDLC tools/platforms, and professional services marketing.
• Channel / partner marketing experience.