Product Marketing Manager - D2C Platforms

Job Purpose:

As a product marketing manager, you’ll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for ZestMoney.

The Product Marketing Manager role exists to bridge the gap between product development and customer adoption by crafting and executing go-to-market strategies that drive product usage, customer engagement, and business growth—directly supporting ZestMoney’s mission of making affordable credit accessible to every Indian.

PRINCIPAL ACCOUNTABILITIES:

• Go-to-Market Strategy:

  Own the GTM roadmap for all product launches and feature rollouts. Collaborate cross-functionally (Product, Design, Tech, Risk) to ensure flawless execution.

• Positioning & Messaging:

  Develop clear, compelling product positioning and messaging informed by deep customer research, user feedback, and competitive analysis.

• Customer Lifecycle Management:

  Design and optimize campaigns to drive key metrics across the entire user journey—from acquisition and onboarding to engagement and repeat usage.

• Data-Driven Insights:

  Translate customer data, A/B tests, and market research into actionable insights that shape marketing strategies and inform the product roadmap. Utilize tools like Webengage or SQL to monitor performance.

• Market Intelligence:

  Act as the internal expert on our customers, competitors, and the fintech market to identify opportunities and ensure our product remains a category leader.

Work Experience:

• 4-8 Yrs of demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans. Has launched and grown exceptional products in the consumer space in India with minimum 1mn users. Experience from Financial service companies- fintech, banks, NBFC or B2C companies is mandatory.
• Ability to blend customer insights, product analytics, and GTM execution.
• Comfort working cross-functionally and influencing without authority.
• A customer-first approach with sharp storytelling and execution skills.

Skills & Proficiencies:

• Excellent communication and collaboration skills
• Good understanding of cross-functional domains like Product, Design, Growth & Brand Marketing
• A creative problem solver with a passion for innovation and user-centric design. Understanding of user-centered design principles, agile principles and methodologies.
• Have a good understanding of Statistics, proficiency of using data (at scale) and understands how Tech platforms function for a large scale business.
• Solid knowledge of SQL, Mobile Apps, SEP and UX/UI.