Product Marketing Associate

Product Marketing at Media.net *We are looking for graduates only- 2024- 2025

Develop a deep understanding of the consumer and get hands-on experience in all aspects of Product Marketing.

What you will do

Go-to-market Strategy

• Target Market and Competitive Research

• Product Positioning & Feature Conceptualization

• Product Marketing Roadmap

• Content & Messaging Strategy

Product Adoption & Growth

• User Engagement Strategy & Execution

• Creative Strategy

• App/Web Store Optimization

• LeadGen Path Optimization

• Reengagement strategies

Experimentation

• AB Testing Elements, Features, User Journeys

• User Journey Optimization across performance & software environments

User Segmentation

• User profiling based on shared characteristics

• Cohort sets of users to identify super performers

• Customize targeting and engagement based on types of users

Monetisation

• Research & drive monetisation strategy balanced by a customer centric approach

• Optimisation yield across Free, Freemium and Paid Subscribers across various segments of users

• Lifetime value optimisation Associate Product Marketing Manager

• Monetisation of repeat users

What we look for in a candidate

Passion for Technology and Marketing

• You are excited by new technology and its use cases

• You are curious about digital marketing and its rapidly evolving business applications Leadership

Qualities

• You are a self-starter and a naturally motivated individual

• You work well in a team and take end to end ownership Creative Mindset

• You have a creative outlook and can solve complex problems with out of the box thinking

Problem Solver

• You are proactive in your approach to problem solving and navigating ambiguity and complexity

Logical Approach

• You think quick on your feet and can derive actionable insights based on information available

Location: Andheri East, Mumbai

Work Timings: 2 PM to 11 PM (We offer free drop service after 9:30 PM)

Work Arrangement: All five days, Work from Office

*Incase if you are aligned on the above role please fill the below google form:

https://forms.gle/NB7gExEyTJoPj1YC7