Product Marketer

Role & responsibilities

As a Product Marketer, you will be the voice of our products in the market. You will craft marketing and positioning strategies, drive product launches, and enable our sales teams to engage customers effectively. The ideal candidate has a strong background in B2B SaaS marketing with hands-on experience in cybersecurity products and CRM tools.

Preferred candidate profile

• Develop go-to-market (GTM) strategies for new product launches, including launch plans,

positioning, and messaging.

• Collaborate with product management to understand customer needs and translate them into

compelling narratives.

• Create marketing collateral such as case studies, white papers, battle cards, website content, and

blogs.

• Conduct market research and competitive analysis to identify opportunities and refine positioning.
• Manage and optimize campaigns using tools like HubSpot, Zoho.
• Work with the sales team to develop sales enablement tools, including training decks, product

sheets, and objection-handling guides.

• Monitor performance metrics and measure the success of campaigns using data analytics tools.
• Coordinate webinars, product demos, and customer engagement events.

Required Skills & Tools

• Inbound and content marketing
• Marketing Automation tools like HubSpot, Zoho
• Strong knowledge of cybersecurity concepts and tools
• Content strategy and digital marketing expertise
• Excellent writing, communication, and storytelling skills• Experience collaborating with cross-functional teams including sales, product, and engineering

Qualifications

• Bachelors degree in marketing, Business, Communications, or a related field
• 5–8 years of experience in product marketing, preferably in a B2B SaaS or cybersecurity context
• Proven experience managing GTM plans, launches, and customer engagement strategies

Benefits

• Work on cutting-edge products in a fast-paced environment
• High ownership, visibility, and impact
• Flexible work model, and a collaborative culture
• Opportunity to shape brand and product direction from the ground up

WhatsApp: +91 7418738887