Product Manager/Group product manager

1)Brand Strategy Development

Develop and execute a comprehensive branding and marketing strategy for assigned

products.

Position the brand effectively to meet market demands and stay competitive.

Conduct market research to understand customer needs, patient journey, customer

preferences, and competitive positioning.

2. Brand Lifecycle Management

Oversee the lifecycle of pharmaceutical products, from launch.

Plan and implement strategies for new product introductions and ensure successful

rollouts. Monitor and evaluate product performance and adapt strategies accordingly.

3. Market Research and Analysis

Conduct in-depth analysis of market trends, customer behaviour, and competitor activities.

Identify growth opportunities and potential risks.

4. Brand Campaign Management

• Design and execute marketing campaigns across various platforms (digital, print, etc .).

• Collaborate with cross-functional teams to ensure campaign success.

• Monitor and measure campaign effectiveness through key performance indicators (KPIs).

• Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals,

to promote the brand.

6. Budget and Financial Management

• Prepare and manage the marketing budget for the brand.

• Optimize spending to maximize return on investment (ROI).

• Monitor financial performance, including sales targets and profitability.

7. Stakeholder Engagement

• Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs),

and patient advocacy groups.

• Gather insights from stakeholders to refine strategies and improve product offerings.

9. Digital Marketing and Innovation

• Leverage digital tools, social media, and technology to promote the brand.

• Implement innovative approaches, such as AI-driven insights or personalized marketing

strategies, to enhance brand visibility.

• Key Skills Required:

• Strategic thinking and analytical skills,

• Strong communication and interpersonal abilities.

market while ensuring compliance and meeting business objectives.

Minimum work experience- 3-8 years of experience in Brand Management in pharmaceutical

QUALIFICATIONS

• Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D

• MBA in marketing is advantageous. Post-Graduation