Job
Description
As the global market leader in implant hearing solutions, Cochlear's mission is to help people hear and be heard. With more individuals choosing a Cochlear-branded hearing implant system worldwide, we are dedicated to restoring hearing to those suffering from severe hearing loss through our cutting-edge Cochlear Implant technology. This remarkable electronic device, surgically implanted near the ear, is the only product in the world that can restore a sense through innovative technology. Imagine using your expertise to make a difference in people's lives by enabling them to hear again. Join us in our mission to help more individuals experience the gift of sound. Position Overview / Purpose: In this role, you will be responsible for developing and implementing marketing activities in South Asia to drive customer engagement, professional recommendations, and increase service revenue from Cochlear's existing customers (Recipients). Your focus will be on building the service business in India, one of our key strategic pillars. Key Responsibilities include: Customer Engagement: - Develop strategies to enhance customer engagement and map out the recipient's hearing journey - Manage customer database and CRM tools focused on recipients to ensure effective engagement - Identify appropriate channels and platforms for engaging with recipients - Collaborate with sales teams to recruit and manage Cochlear recipient advocates/volunteers - Coordinate the development of regional marketing collateral to ensure message relevance Product Management: - Introduce new products and phase out older ones - Drive upgrade sales by managing the upgrades opportunity funnel - Develop marketing plans and execute promotional, pricing, and launch strategies - Collaborate with cross-functional teams to determine product pricing, configuration, and positioning - Conduct field visits to understand the recipient journey and raise awareness of new products/services Business Model Innovation: - Develop business models for introducing new services that enhance the recipient experience - Utilize customer insights and market analysis to design effective business models - Identify service contracts, online account management, and patient service support models - Measure customer satisfaction through surveys and implement new recipient services initiatives Event Management: - Plan, execute, and manage various events including tradeshows, customer events, and industry conferences - Develop communications to support local events and activities - Organize educational programs, milestone celebrations, and recipient engagement meets - Coordinate logistics for launches, conferences, and manage marketing material inventory Team Role (Team member): - Share and adopt best practices and ideas, fostering a culture of innovation - Drive organizational improvements and promote creative thinking - Ensure quality products and services delivery, contributing to continuous improvement - Suggest system and process improvements for enhanced deliverables - Follow safety procedures and report hazards or incidents Key Incumbent Requirements: - Demonstrated experience in marketing, communications, or advertising - Excellent communication skills and ability to interact with various stakeholders - Strong project management skills and ability to work under tight deadlines - Proficient in negotiation and persuasion - Data-driven decision-making and strong organizational skills - Bachelor's degree in engineering/science and MBA (Marketing) from a premier institute - 8+ years of experience in consumer marketing or B2C marketing in an MNC - Willingness to travel up to 2 weeks a month for fieldwork - Experience in health, consumer/retail, or technology marketing preferred Join Cochlear in our mission to provide the best hearing experience to individuals with moderate to profound hearing loss. As a global leader in implantable hearing solutions, we are committed to leveraging innovation and collaboration to help more people hear and embrace life's opportunities. If you are ready to take on new challenges and contribute to our mission, click the apply button below. #CochlearCareers At Cochlear, we value our employees" contributions and aim to create a supportive and inclusive work environment. Through our internal programs and benefits, we strive to empower our people to thrive both personally and professionally. We celebrate diversity and aim to build a culture where every individual's unique perspectives and experiences are recognized, creating a sense of belonging and enabling our team to reach their full potential.,
