Product Manager (TBB) & Product Planner (TBR, TBB, LCV & LTS)

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Job Purpose

Skills & Competencies

• Strategic thinking and systems orientation
• Strong analytical and project management skills
• Customer-centric mindset with marketing and technical fluency
• Proficiency in PLM systems, demand planning, and marketing analytics
  

Key Responsibilities

Strategic Marketing & Customer Preference

• Develop and execute marketing strategies to build customer preference and brand imagery for CEAT products.
• Drive Net Replacement Sales and Market Share growth through targeted campaigns and channel programs.
• Monitor Future Purchase Consideration and Brand Imagery Scores via monthly consumer surveys.
• Optimize Gross Margin across business units by aligning product positioning and pricing strategies.
  

Consumer Engagement & Brand Communication

• Design and execute Consumer & Influencer Contact Programs with high adherence to planned activities.
• Oversee Advertising Media Execution for select categories, ensuring campaign effectiveness and alignment with brand objectives.
  

Product Development & Innovation

• Lead the Annual and Long-Term NPD Roadmap across OEM, Exports, and Replacement segments.
• Ensure SKU Launch Adherence and PLM Stage Compliance for all new product initiatives.
• Deliver QCD Targets (Quality, Cost, Delivery) for new product launches across business units.
• Initiate Product Improvements based on customer, channel, and internal testing feedback.
  

Demand Planning & Strategic Alignment

• Drive Long-Term Demand Planning (LTDP) and Annual Marketing Operation Plans to ensure product availability and capacity planning.
• Collaborate with cross-functional teams to align product pipeline with business growth and investment strategies.