Product Manager / Senior Product Manager – Customer Value Management

10 - 15 years

16 - 20 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Product Manager / Senior Product Manager Customer Value Management (CVM)


About the Role:
We are looking for an experienced CVM Product Manager to lead the strategy, roadmap, and delivery of Customer Value Management solutions for large telecom operators. The ideal candidate will have hands-on experience with CVM platforms, with strong understanding of campaign orchestration, analytics-driven decisioning, segmentation, and multi-channel engagement systems.

Key Responsibilities
1. Product Strategy & Roadmap
-Own the product vision and roadmap for Telecom CVM, Campaign Management, Loyalty, and Personalization platforms.
-Translate business objectives into product features with clear prioritization.
-Benchmark industry CVM trends, competitor platforms, and
advanced analytics capabilities.

2. Platform & Solution Ownership
-Define and manage features across CVM components:
-Campaign Management
-Journey Builder / Orchestration
-Real-time Decisioning
-Segmentation & Targeting
-Offer Recommendation Engine
-Loyalty & Gamification Modules
-Work closely with engineering, data science, integration, and UX
teams to drive product development & its enhancements with AI.

3. Stakeholder & Client Management
-Act as product SME in discussions with telecom operators (CXO,
Marketing, CVM, Digital, IT teams).
-Convert operator business cases into product requirements,
workflows, and functional specs.
-Lead product demos, requirement workshops, and solution
walkthroughs.

4. Data, Analytics & Performance
-Understand Telco data models (CDR, usage, subscriber profile,
recharge, pack data, network KPIs).
-Work with analytics teams to build predictive models (churn, ARPU
uplift, cross-sell/upsell).
-Monitor campaign performance and optimize through iterative
improvements.

5. Delivery & Execution
-Create detailed PRDs, user stories, and acceptance criteria.
-Drive agile ceremonies and ensure timely delivery of releases.
-Coordinate with QA for UAT, performance validation, and production
rollout.

6. Cross-Functional Leadership
- Work with Marketing, Product Ops, Data Engineering, CRM, and
DevOps teams.
-Provide inputs to Pre-Sales, Solutioning, and RFP submissions.
-Support GTM activities for new features and capabilities.

Required Skills & Experience
-4-10+ years of experience in Telecom CVM product/solution roles.
-Prior experience working with any CVM platforms of Telco - Domestic
/International.
-Strong understanding of Telco subscriber lifecycle, segments, and
revenue-driving CVM strategies.
-Deep experience in at least two areas:
-Campaign Automation
-CVM Analytics / Predictive Models
-Real-time Decisioning
-Offer/Pack Recommender Systems
-Customer Journeys
-Loyalty Management
-Ability to convert ambiguous operator needs into structured product
requirements.
-Strong analytical mindset with understanding of SQL, dashboards,
KPIs, A/B testing, and campaign measurement.
-Excellent presentation, communication, and stakeholder-facing
skills.

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