Product Manager - Amercian Tourister

Job Description

MAJOR RESPONSIBILITIES Product line management Managing existing and future product architecture based on Sales Opportunity, Profitability, Consumer / Market Research and Demand Trends - Gap Analysis. Regular market mapping to understand the changing trends and the gaps/opportunities Planning Promotions and new product launches initiatives Management of direct marketing costs within agreed measures to maximize returns on investment. o BTL schemes - trade, consumer offers o Co-ordinate with the Sales team and initiate new promotion plans. Product Development & Pricing Study market trends and map the current brand sales to understand and strategize the new product initiatives Develop a comprehensive brief for the Design team for the new product development To set the marketing direction for the brand assigned - work on the overall category management with the Brand head. Liaison with vendors and souring team for development. Maintain the Product P&L for the category and lead the pricing strategy Inventory Optimize Quality Inventory Management through SKU Rationalization. Inventory planning and management to reduce excess stocks and liquidate slow moving Inventory with dealer schemes / salesman incentives. Work on sales forecast with the Planning team Regularly monitor the profitability of the category by anchoring the pricing strategy Miscellaneous Develop training modules and product support ideas. Direct and groom the product assistant in areas of product development and marketing. Assist the Brand Head in the collaborations and brand reports New initiatives: Lead the new ideas for category - brand collaboration, new category introductions Manage the brand content on website and marketplaces Develop new ideas for promoting categories in-store Drive innovation in the category through market research and new product introductions Business Analytics: Ensure category profitability through margin analysis and cost optimization. Monitor inventory levels and work with demand planners to ensure product availability. Conduct regular performance reviews of the category and implement corrective actions as needed. Analyze sales data, consumer trends, and competitor activity to optimize product mix and pricing Education Postgraduate in Marketing. Experience Requirements 10+ years in a similar profile. Should have handled a category or a sub brand independently. Exposure of working with a brand having presence across multiple sales channels. Ability to work independently and drive projects. Strong analytical skills with the ability to interpret data and trends. Excellent negotiation, communication, and stakeholder management skills. Proficient in MS Excel, ERP systems (e.g., SAP), and category management tools. Self-motivated, detail-oriented, and results-driven.