Product Manager - Amercian Tourister

Job Description

M AJOR RESPONSIBILITIES • roduct line management • anaging existing and future product architecture based on Sales Opportunity, Profitability, Consumer / Market Research and Demand Trends – Gap Analysis. • egular market mapping to understand the changing trends and the gaps/opportunities • lanning Promotions and new product launches initiatives • anagement of direct marketing costs within agreed measures to maximize returns on investment. o BTL schemes – trade, consumer offers o Co-ordinate with the Sales team and initiate new promotion plans. • roduct Development & Pricing • tudy market trends and map the current brand sales to understand and strategize the new product initiatives • evelop a comprehensive brief for the Design team for the new product development • o set the marketing direction for the brand assigned – work on the overall category management with the Brand head. • iaison with vendors and souring team for development. • aintain the Product P&L for the category and lead the pricing strategy • nventory • ptimize Quality Inventory Management through SKU Rationalization. • nventory planning and management to reduce excess stocks and liquidate slow moving Inventory with dealer schemes / salesman incentives. • ork on sales forecast with the Planning team • egularly monitor the profitability of the category by anchoring the pricing strategy • iscellaneous • evelop training modules and product support ideas. • irect and groom the product assistant in areas of product development and marketing. • ssist the Brand Head in the collaborations and brand reports • ew initiatives: • ead the new ideas for category – brand collaboration, new category introductions • anage the brand content on website and marketplaces • evelop new ideas for promoting categories in-store Drive innovation in the category through market research and new product introductions • usiness Analytics: • nsure category profitability through margin analysis and cost optimization. • onitor inventory levels and work with demand planners to ensure product availability. • onduct regular performance reviews of the category and implement corrective actions as needed. •