Product Launch Manager - Beauty & Wellness Product Launch & Digital Growth

Job Title: – Product Launch Manager - Beauty & Wellness Product Launch & Digital Growth

Location: Nanakaramguda, Hyderabad

Company: Ridhira Living Pvt Ltd

8+ years in D2C beauty/wellness/personal care product brands (e.g., Nykaa, Mamaearth, Plum, WOW Skin Science)

Industry: Wellness, Personal Care, Beauty, D2C, Lifestyle

Job Overview

Ridhira Living is launching a new line of beauty and wellness products under its wellness lifestyle umbrella. We are looking for a strategic and execution-driven leader who has successfully built and scaled personal care brands from scratch with a digital-first mindset. The ideal candidate will be responsible for conceptualizing the product line, building the GTM strategy, launching across digital platforms, including E-Commerce and achieving revenue and brand growth targets.

Key Responsibilities

Product Development & Branding

Conceptualize, develop, and launch a full range of beauty/wellness products – skincare, haircare, personal hygiene, etc.

Conduct market research, consumer behavior analysis, competitor benchmarking, and trend forecasting.

Work with R&D/formulation and packaging partners to ensure high-quality, market-fit products.

Develop compelling brand positioning, tone of voice, and communication for the product range.

Coordinate with packaging designers and creative agencies to create aesthetically strong and sustainable packaging.

Go-to-Market Strategy

Create and execute a launch roadmap with pre-launch, launch, and post-launch phases.

Define customer acquisition, product-market fit, pricing, and promotional strategies.

Work with marketplace and D2C partners to onboard products across Nykaa, Amazon, Flipkart, Myntra, etc.

Digital Marketing & Growth

Drive digital-first growth strategy including performance marketing (Meta, Google), SEO, influencer marketing, email automation, and content marketing.

Own the P&L of the product vertical, including sales targets, customer retention, and marketing ROI.

Build affiliate and influencer marketing pipelines via Instagram, YouTube, and wellness communities.

Leverage social proof and user-generated content (UGC) to build credibility.

Team & Vendor Management

Build and lead a cross-functional team including brand managers, digital marketers, designers, and supply chain executives.

Manage external agencies, manufacturers, fulfillment centers, and logistics partners.

Qualifications & Skills

Bachelor's/Master’s degree in Marketing, Business, or related field.

7–12 years of experience in launching and scaling D2C beauty/wellness brands.

Proven success in building brands from scratch with strong digital and e-commerce orientation.

Experience in setting up Shopify/own D2C site and managing online marketplaces (Nykaa, Amazon).

Deep understanding of clean beauty trends, consumer preferences, and market gaps.

Strong commercial acumen, negotiation skills, and vendor management capabilities.

Data-driven, result-oriented, with a growth-hacking mindset.

Preferred Background

Prior experience at companies like Nykaa, Mamaearth, WOW Skin Science, Plum, Sugar Cosmetics, or similar.

Entrepreneurial/startup mindset with strong ownership.

Ability to scale a product from ₹0 to ₹10 Cr+ in revenue within 18–24 months.

Share cv at anusha@ridhira.com / Whattsapp cv at 7386688223