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Product and Marketing Specialist

3 - 4 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Summary

To promote and support the sales of IAM (Independent Aftermarket) products through strategic promotional activities, ensuring competitive advantage, driving sales growth, and achieving business targets.Supporting Product management team for competitive analysis and regular follow ups with internal team and Introduction of parts

Main Tasks

  • Prepare and share Management Information System (MIS) reports on a regular basis to provide actionable insights into new product introduction, sales performance, promotional activity outcomes, price disputes, and loyalty program progress.
  • Assist the Product Management Team in conducting detailed competitive analysis, including pricing, product features, promotions, and market positioning of key competitors
  • Ensure regular coordination and follow-ups with cross-functional internal teams (Sales, Supply Chain, Finance, Marketing) to support timely execution of product-related initiatives.
  • Coordinate with internal teams and external agencies to ensure timely execution, consistent messaging, and alignment with brand guidelines.
  • Utilize print media, promotional materials, and POS visibility tools to enhance brand recall.
  • Collaborate closely with the sales team to plan, develop, and implement promotional activities tailored to market needs and sales objectives.
  • Support the planning and coordination of exhibitions, trade shows, and secondary marketing activities to enhance brand visibility and customer engagement..
  • Assist in the creation, updating, and distribution of price lists and product catalogues to support sales and marketing teams.Addressing market price enquiry
  • Handle price dispute resolution by verifying claims, coordinating with internal teams, and ensuring timely closure.
  • Regular communication with internal departments mainly finance & controlling
  • Oversee the execution and tracking of loyalty programs for mechanics and retailers.

Your Profile

  • Strong knowledge of of product life cycle
  • Proficient in using marketing tools and platforms.
  • Excellent communication skills, both written and verbal.
  • Creative thinking and problem-solving abilities.
  • Good knowledge of SAP system is advantage
  • Mandatory knowledge of MS office and powerpoint

Experience

  • Bachelor/Master's degree in the marketing field.
  • Experience as a manager in product management marketing & pricing of 3-4 years
  • Good knowledge of SAP system is advantage
  • Mandatory knowledge of MS office and powerpoint

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