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NTT DATA
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Principal Product Marketing Specialist - Security

Principal Product Marketing Specialist - Security

NTT DATA

10 - 14 years

0 Lacs

kolkata west bengal

Posted:3 days ago| Platform: Shine logo

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Skills Required

product marketing marketing strategy content development sales enablement market research project management it services software marketing market analysis communication skills leadership skills business acumen interpersonal skills analytical skills strategic thinking cybersecurity b2b technology services problemsolving skills

Work Mode

On-site

Job Type

Full Time

Job Description

As a Principal Product Marketing Specialist - Cybersecurity at NTT DATA, you will be a highly skilled subject matter expert responsible for introducing new organizational cybersecurity products or services to the market. Your role will involve collaborating with cross-functional teams to develop compelling messaging, content, and campaigns that showcase the value of NTT DATA's cybersecurity portfolio. Key Responsibilities: - Develop specific marketing plans and activities for the Cybersecurity Services portfolio to establish a competitive edge. - Contribute to the development and execution of a value proposition and messaging strategy for the Cybersecurity Services portfolio. - Articulate product propositions to clients and internal stakeholders, supporting market positioning programs and activities. - Create client marketing content such as datasheets, case studies, videos, and references. - Define and develop communication, training, and other collateral for the sales force. - Execute local marketing strategies and programs for specific products aligned with the overall strategy. - Track and monitor the success of marketing initiatives through relevant metrics. - Conduct primary market research to understand competitive landscape, segments, and client behavior. Knowledge and Attributes: - Advanced leadership, collaboration, and engagement skills. - Excellent business acumen and interpersonal skills. - Strategic thinking ability with a creative flair for marketing writing. - Strong analytical and problem-solving skills with attention to detail. - Specialist knowledge of product marketing methodologies and best practices. - Understanding of industry standards and excellent communication skills. - Ability to manage multiple projects within deadlines. Academic Qualifications and Certifications: - Bachelor's degree in business, marketing, communications, or a relevant field. Required Experience: - Extensive experience in product marketing, preferably in B2B technology services with cybersecurity exposure. - Demonstrated experience in launching new technology products, managing complex projects, and working with IT services. - Project management experience with specialization in software or technology B2B product marketing. Knowledge and Application: - Apply broad expertise and knowledge in specialized fields to achieve company objectives creatively. - Provide thought leadership on significant issues and projects, focusing on wider business understanding. - Advise and persuade diverse stakeholders with advanced information and create formal networks for coordination. - Translate functional vision into concrete plans and guide execution independently. Workplace Type: - Hybrid Working NTT DATA is a global innovator of business and technology services, committed to helping clients innovate, optimize, and transform for long-term success. With a diverse team and a robust partner ecosystem, our services include consulting, data and AI, industry solutions, application development, infrastructure management, and digital and AI infrastructure solutions. Join us and be part of a trusted global leader in digital transformation. NTT DATA is an Equal Opportunity Employer.,

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Principal Product Marketing Specialist - Security