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NTT DATA
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Principal Product Marketing Specialist - Cloud

Principal Product Marketing Specialist - Cloud

NTT DATA

10 - 15 years

0 Lacs

maharashtra

Posted:2 days ago| Platform: Shine logo

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Skills Required

product marketing cloud services sales enablement content creation market research project management it services b2b marketing market analysis communication skills strategic thinking analytical skills cybersecurity technology product launch partner marketing leadership collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Principal Product Marketing Specialist for Cloud Services at NTT DATA, you will be a highly skilled subject matter expert responsible for introducing new organizational products or services and enhancing existing ones in the external marketplace. Your role will involve collaborating with cross-functional teams to develop compelling messaging, content, and campaigns that highlight the value of NTT DATA's cybersecurity portfolio in the market. You will play a crucial role in ensuring that the sales and Go-To-Market (GTM) functions are well-informed, trained, and equipped to effectively sell the portfolio. Key Responsibilities: - Develop specific marketing plans and activities for the Cloud Services portfolio to establish, enhance, or differentiate product placement within the competitive arena. - Contribute to the development and execution of a value proposition and messaging strategy for the Cloud Services portfolio, translating technical positioning into key market messages, positioning collateral, and sales tools. - Articulate product propositions to clients and internal stakeholders, supporting market positioning programs and activities related to the product. - Create client marketing content such as datasheets, case studies, videos, and references, along with product presentation content that communicates unique selling points, features, and benefits. - Work with internal teams to define and develop necessary communication, training, and collateral to enable the sales force to effectively sell the portfolio. - Define content and ensure the development of client collateral, sales tools, marketing programs, and sales programs. - Contribute to the development and provision of collateral and training to support sales partners in promoting and selling the product. - Define and execute local marketing strategies and programs for specific products aligned with the overall strategy. - Influence the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product. - Track and monitor program success on a scorecard or dashboard reflecting associated metrics. - Collaborate to conduct primary market research on competitive landscape, segments, and client behavior. - Conduct marketing reviews to evaluate the success of marketing initiatives and programs. Qualification Required: - Bachelor's degree in business, marketing, communications, or a relevant field. Additional Details about NTT DATA: NTT DATA is a trusted global innovator of business and technology services, with a commitment to helping clients innovate, optimize, and transform for long-term success. With a focus on investing in research and development, NTT DATA serves 75% of the Fortune Global 100 companies. The company operates with diverse experts in over 50 countries and maintains a robust partner ecosystem. NTT DATA offers services including business and technology consulting, data and artificial intelligence solutions, industry-specific services, as well as application development, infrastructure management, and connectivity services. As a leader in digital and AI infrastructure, NTT DATA is dedicated to supporting organizations and society in confidently transitioning into the digital future. NTT DATA is part of the NTT Group and is headquartered in Tokyo.,

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Principal Product Marketing Specialist - Cloud