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NTT DATA
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Principal Product Marketing Specialist - Cloud

Principal Product Marketing Specialist - Cloud

NTT DATA

10 - 15 years

0 Lacs

kolkata west bengal

Posted:1 week ago| Platform: Shine logo

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Skills Required

product marketing cloud services sales enablement content creation market research marketing strategy campaign management b2b marketing technology services project management it services market analysis cybersecurity

Work Mode

On-site

Job Type

Full Time

Job Description

The Principal Product Marketing Specialist - Cloud Services at NTT DATA is a highly skilled subject matter expert responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. In this role, you will collaborate with cross-functional teams to develop compelling messaging, content, and campaigns that highlight the value of NTT DATA's cybersecurity portfolio in the market. Your primary focus will be ensuring that the sales and Go-To-Market (GTM) functions are informed, trained, and enabled to sell the portfolio effectively. Your key responsibilities will include developing specific marketing plans and activities for the Cloud Services portfolio to establish, enhance, or distinguish product placement within the competitive arena. You will contribute to the development and execution of a value proposition and messaging strategy for the Cloud Services portfolio, converting technical positioning into key market messages, positioning collateral, and sales tools. Additionally, you will articulate product propositions to clients and internal stakeholders, support market positioning programs, and create client marketing content such as datasheets, case studies, videos, and references. You will work closely with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to effectively sell the portfolio or aspects of it. Furthermore, you will define and execute local marketing strategies and programs for specific products aligned with the overall strategy, as well as influence the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product. Monitoring and tracking the success of the program will also be a part of your responsibilities. To excel in this role, you should possess advanced leadership collaboration and engagement skills to interact effectively with senior-level stakeholders, excellent business and commercial acumen, and strong interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages. Your strategic thinking ability, marketing writing skills, and ability to present information clearly and concisely will be crucial. Additionally, you should have excellent analytical and problem-solving skills, extended specialist knowledge of product marketing methodologies, and a proven track record of launching new high-tech products and communicating their benefits. Ideally, you should hold a Bachelor's degree in business, marketing, communications, or a relevant field, along with extended experience in a product marketing role, preferably in the B2B cloud services sphere. Experience in partner marketing, launching new technology products and services, and working with IT services will be beneficial. Your ability to work on multiple projects within deadlines, lead and contribute to the development of company objectives, and provide thought leadership will be key to your success in this role. NTT DATA is a trusted global innovator of business and technology services committed to helping clients innovate, optimize, and transform for long-term success. As a Global Top Employer, we have experts in more than 50 countries and offer diverse services including business and technology consulting, data and artificial intelligence, industry solutions, and digital infrastructure. Join us in our mission to move confidently and sustainably into the digital future and be a part of a dynamic workplace that values diversity, inclusion, and equal opportunities. Workplace Type: Hybrid Working NTT DATA is an Equal Opportunity Employer.,

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Principal Product Marketing Specialist - Cloud