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NTT DATA
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Principal Product Marketing Specialist - Cloud

Principal Product Marketing Specialist - Cloud

NTT DATA

10 - 15 years

0 Lacs

kolkata west bengal

Posted:14 hours ago| Platform: Shine logo

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Skills Required

product marketing cloud services marketing strategy content creation sales enablement market research project management it services b2b marketing communication skills analytical skills cybersecurity technology product launch partner marketing problemsolving skills

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: Join NTT DATA as a Principal Product Marketing Specialist for Cloud Services, where you will be a highly skilled subject matter expert responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. You will collaborate with cross-functional teams to develop compelling messaging, content, and campaigns that highlight the value of NTT DATA's cybersecurity portfolio in the market. Your role will ensure that the sales and Go-To-Market (GTM) functions are well-informed, trained, and enabled to sell the portfolio effectively. Key Responsibilities: - Develop specific marketing plans and activities for the Cloud Services portfolio to establish, enhance, or distinguish product placement within the competitive arena. - Contribute to the development and execution of a value proposition and messaging strategy for the Cloud Services portfolio by converting technical positioning into key market messages, positioning collateral, and sales tools. - Articulate product propositions to clients and internal stakeholders, such as sales teams, and support market positioning programs and activities related to the product. - Create client marketing content like datasheets, case studies, videos, and references, as well as product presentation content that communicates the unique selling points, features, and benefits of the product or solution. - Collaborate with internal teams to define and develop communication, training, and other collateral to enable the sales force to effectively sell the portfolio or its aspects. - Define the content for client collateral, sales tools, marketing programs, and sales programs, ensuring the development of necessary collateral and training to support sales partners in promoting and selling the product. - Execute local marketing strategies and programs for specific products aligned with the overall strategy. - Influence the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product. - Track and monitor program success using a scorecard or dashboard reflecting associated metrics and participate in primary market research activities. - Conduct marketing reviews to evaluate the success of marketing initiatives and programs. Qualification Required: - Bachelor's degree in business, marketing, communications, or a relevant field. About NTT DATA: NTT DATA is a trusted global innovator of business and technology services with a commitment to helping clients innovate, optimize, and transform for long-term success. As a Global Top Employer, NTT DATA invests over $3.6 billion annually in R&D to facilitate the confident and sustainable movement of organizations and society into the digital future. With experts in over 50 countries and a robust partner ecosystem, NTT DATA offers services including business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation, and management of applications, infrastructure, and connectivity. NTT DATA is a leading provider of digital and AI infrastructure globally and is part of the NTT Group headquartered in Tokyo. NTT DATA is an Equal Opportunity Employer. (Note: Additional details about the company were omitted as they were not directly related to the job role.),

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Principal Product Marketing Specialist - Cloud