Principal Industry Marketing Specialist

Job Description

Diebold Nixdorf is looking for a Principal Industry Marketing Specialist for the area Asia Pacific, Middle East and Africa (APMEA) to lead the development and implementation of banking industry marketing strategies and the execution of the marketing plan. You will work with the appropriate business leadership in the relevant segment to ensure that marketing activities support the sales and growth strategies in alignment with the overall Diebold Nixdorf marketing strategy. If you like variety and the opportunity to get involved in a range of projects, this could be perfect role for you. The role will have great scope for working across multiple countries including lead generation, campaign management, database management, sales enablement activities, content creation and communications for the banking segment. Required Qualifications Bachelor s degree or Master s degree in Marketing Communication, Business Admin or related field Excellent English communication skills in both writing and speaking. Good communication skills in French are desirable. Experience of working in a fast-paced role with the ability to prioritize workloads Previous multi-channel campaign management experience, including using marketing automation tools, digital tools and CRM systems (Salesforce) Possess strong written communication and planning skills Apply creativity and outside the box messaging/ communication techniques for different audiences including social media tactics Ability and willingness to travel Developing and executing the banking industry marketing plan to support frontline sales in alignment with the overall marketing strategy and to drive brand awareness and engagement Working closely with the regional senior leadership team, as well as other key internal customers and stakeholders (for example the sales organization and solution teams) and act as a business partner to ensure that the marketing strategy and associated plans are aligned with the broader business and sales goals Building and maintaining a good knowledge of the Retail Banking market, using market/industry understanding and appropriate research to develop and implement industry marketing strategic solutions for the assigned geography anticipating complex issues, challenges and opportunities Supporting marketing and sales activities to meet business objectives, including globally initiated and locally initiated campaigns as well as identifying and creating (in conjunction with the design team) local marketing collateral and content as required Writing copy; developing content and proof reading marketing materials including press releases, white papers, webinar presentations and sales materials Managing PR activities specific to the assigned geography, aligning closely with Corporate Communications and other Marketing Leads to ensure consistent and coherent messaging on behalf of Diebold Nixdorf Creating customer communications as required (alongside managing the appropriate databases) and distributing through a centralized communications platform Monitoring the impact of marketing activities and reporting on progress against agreed KPI s as well as providing accurate, up-to-date market-specific analysis to support business planning and budgeting