Principal Graphic Designer

Key Responsibilities

• Own and drive the company’s overall visual direction

  , producing high-quality graphics, illustrations, animations, videos, and motion content while setting the creative standards for the team.

• Independently conceptualize and execute high-impact design initiatives

  , from brand campaigns to complex product storytelling.
• Design marketing and product assets—including emails, landing pages, social media campaigns, presentations, infographics, print collateral, and event material—with a strategic, narrative-driven approach.

• Lead the evolution of brand guidelines

  , visual systems, typography, color frameworks, and design principles to maintain consistency across all touchpoints.

• Mentor and guide junior and mid-level designers

  , providing creative direction, feedback, and coaching to improve design quality and team performance.
• Collaborate closely with marketing, product, growth, and development teams to ensure aligned, cohesive, and high-performing design output.
• Leverage AI tools to generate variations, accelerate workflows, and create scalable design systems and templates.

• Oversee modular design frameworks

  (email templates, UI banners, thumbnails, etc.) to drive efficiency and creative consistency across campaigns.
• Manage multiple complex projects end-to-end—prioritizing, planning, and executing with minimal supervision—while ensuring exceptional quality and timely delivery.

• Transform complex SaaS concepts into clear, engaging, user-centric visual stories

  that elevate brand perception and product understanding.
• Contribute to high-level creative strategy, pitching ideas and presenting design rationale to leadership stakeholders.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field.
• 7+ years of professional design experience, preferably within SaaS, technology, or high-growth start-up environments.
• Mastery of Adobe Creative Suite, Figma, and strong fluency in modern design systems.
• Advanced skills in motion graphics, 2D animation, GIF creation, and video editing is a plus.
• Deep expertise in typography, color theory, layout, composition, and accessibility standards.
• Proven experience designing across digital, web, product, email, and social media marketing campaigns.
• Demonstrated ability to lead designers, run critiques, and elevate creative output for the broader team.
• Excellent communication, storytelling, and creative problem-solving skills.
• Ability to manage fast-paced, high-volume design cycles while maintaining exceptional quality.
• Knowledge of prototyping tools (Sketch, Axure) and data visualization concepts is a plus.
• Strategic mindset with the ability to align design decisions with business goals.