PR and Events Lead

As a PR & Events Lead at Technosport located in HSR Layout, Bangalore, you will play a crucial role in shaping how one of India's most dynamic activewear brands presents itself to the world. Your responsibilities will include: - Developing and leading a comprehensive PR strategy spanning fashion to business media - Establishing and nurturing relationships with editors, journalists, stylists, and trendsetters - Creating press releases, media kits, and story angles to secure coverage and generate buzz - Handling inbound media requests and managing crisis communication when necessary - Collaborating with creator and athlete teams to leverage influential voices for earned media - Planning product seeding, press moments, and interview opportunities - Coordinating spokespersons" media training and briefing documents for key appearances - Leading the planning and execution of launches, brand events, seasonal previews, and cultural activations - Overseeing all aspects of event planning, from ideation and production to media amplification - Working with stylists, agencies, AV teams, and vendors to deliver exceptional experiences - Collaborating with Brand, Content, and Retail teams to amplify campaign narratives - Using insights and creative storytelling to develop media-worthy campaigns - Tracking media coverage, sentiment, and ROI on all activations - Maintaining a PR & events calendar and preparing post-activation reports - Monitoring competitor activity and identifying whitespace opportunities To excel in this role, you should have: - 6-8 years of experience in PR, communications, or experiential marketing - A strong network across fashion, lifestyle, fitness, and business publications - A proven track record in managing press campaigns and executing memorable events - Excellent writing, storytelling, and coordination skills - Comfort working in fast-paced environments with high-stakes visibility - Previous experience in a consumer brand, particularly in fashion, sportswear, or youth culture, is advantageous Joining Technosport means more than just doing PR; it means influencing the narrative of a forward-thinking activewear brand in India. If you are ready to create memorable moments that resonate with people, apply now for the PR & Events Lead position at Technosport in HSR Layout, Bangalore.,