PR and Events Lead

As a PR & Events Lead at Technosport in HSR Layout, Bangalore, you will play a crucial role in defining how one of India's most vibrant activewear brands presents itself to the world. Your responsibilities will include shaping compelling stories that capture attention and transforming events into cultural phenomena. You will be instrumental in establishing credibility, relevance, and excitement through earned media, influencer engagement, and immersive experiences. Your primary areas of ownership will encompass Public Relations & Brand Visibility, where you will design and implement a comprehensive PR strategy spanning various media channels. Cultivating relationships with key industry figures and developing impactful press materials will be essential aspects of your role. Additionally, you will collaborate with influencers and talents to drive media coverage and oversee the planning and execution of various events, launches, and activations. A successful candidate for this position will possess at least 6-8 years of experience in PR, communications, or experiential marketing, with a well-established network across fashion, lifestyle, fitness, and business sectors. Strong project management skills, exceptional writing abilities, and a flair for storytelling are vital attributes for excelling in this role. Comfort in dynamic environments and the ability to deliver under high-pressure situations will be beneficial, along with prior experience in consumer brands, particularly in fashion, sportswear, or youth culture. Your role will involve collaborating closely with internal teams such as Brand, Content, and Retail to amplify campaign narratives and craft engaging storytelling that resonates with the audience. Monitoring media coverage, sentiment analysis, and ROI assessment will be part of your routine tasks, along with maintaining a structured PR & events calendar and generating post-activation reports. By keeping an eye on competitor activities and identifying opportunities for growth, you will contribute to the continuous evolution of Technosport's brand presence. Joining Technosport as a PR & Events Lead presents a unique opportunity to not only manage PR activities but also to shape the narrative of a forward-thinking activewear brand in India. From driving media relations to orchestrating unforgettable brand experiences, this role offers the chance to create impactful moments that leave a lasting impression. If you believe you possess the skills and experience required to excel in this role, we invite you to apply for the position of PR and Events Lead at Technosport in HSR Layout, Bangalore. Take the next step in your career and be part of a team that is dedicated to making a mark in the activewear industry. Apply now to make a difference and shape the future of Technosport.,