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Superstuff
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PR Agency

PR Agency

1 - 4 years

|

4 - 6 Lacs

kolkata mumbai new delhi hyderabad pune chennai bengaluru

Posted:3 weeks ago| Platform:

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Skills Required

b2b networking bfsi

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview:

A B2B lending solutions brand is looking for a PR agency with fintech experience to help build traction for their self-serve platform that is being launched.

Brief Requirements:

Strengthen existing positioning as a trustworthy brand within the fintech/BFSI ecosystem
Target communication towards medium and small BFSI sector players
Position the brand among decision-makers: VPs, SVPs, CXOs
Suggest and devise a strategic PR approach, recommending the best way forward: across press releases, industry events, thought leadership (op-eds, bylines), and industry stories/narratives
Identify the most effective channels to reach the right audience
Deliver tangible, measurable outcomes within 6 9 months, contingent on initial engagement success

Agency Requirements:

Proven experience in fintech/BFSI PR
Strong BFSI industry network and media relationships

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