PPC Specialist

Company Description

EGlogics Softech Pvt. Ltd., based in Noida, India, is a leading provider of comprehensive digital marketing solutions including SEO, SMO, PPC, ORM, web design and development, and mobile app development. With over 150 completed projects, we excel in creating user experiences that help businesses grow and scale. Our team specializes in delivering 360-degree digital marketing solutions tailored to meet the diverse needs of our clients.

About the Role:

PPC Executive

Key Responsibilities:

• Plan, execute, and optimize

  PPC campaigns

  across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
• Manage

  Shopping Ads campaigns

  (Product Feed Management, Merchant Center setup, Catalog Ads).
• Handle

  international client projects

  with a focus on lead generation, conversions, and ROI.
• Conduct keyword research, competitor analysis, and ad copy creation.
• Optimize landing pages for better quality score and conversion rates.
• Monitor budgets, bids, and performance metrics (CPC, CPA, CTR, ROAS).
• Provide regular campaign reports and actionable insights.
• Stay updated with the latest

  PPC trends, policies, and algorithms

  on Google & Meta platforms.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years of proven experience in

  PPC management

  with a focus on

  international campaigns

  .
• Strong expertise in

  Google Shopping Ads, Meta Catalog Ads, Merchant Center, and Ads Manager

  .
• Solid understanding of

  conversion tracking, Google Tag Manager, and Analytics

  .
• Experience with

  e-commerce advertising

  and international lead generation.
• Strong analytical, reporting, and communication skills.

Preferred Skills:

• Google Ads & Meta Ads Certification.
• Experience with

  tools like SEMrush, Ahrefs, or Similar Web

  .
• Ability to manage multiple projects simultaneously.

Location: Noida SEC 63(Onsite)

Employment Type: Full-time

Experience: 2–4 years (International PPC Campaigns & Shopping Ads)