PPC Manager

Job Summary:

We are looking for a highly skilled PPC Manager to lead and optimize our e-commerce paid advertising campaigns. The ideal candidate will have hands-on experience managing large-scale campaigns across Google, Meta, and other digital platforms — focused on driving online sales, maximizing ROI, and scaling brand visibility.

Key Responsibilities:

• Plan, execute, and manage performance-driven PPC campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and Shopping Ads.
• Optimize campaigns daily to achieve strong ROAS, lower CPA, and increase conversion rates.
• Conduct keyword research, competitor analysis, and audience segmentation to identify growth opportunities.
• Collaborate with the creative and merchandising teams to develop high-converting ad creatives and landing pages.
• Manage and allocate advertising budgets effectively across multiple product categories.
• Implement retargeting and dynamic remarketing campaigns to boost repeat purchases.
• Analyze campaign data, generate performance reports, and present insights with actionable recommendations.
• Stay current with e-commerce trends, ad platform updates, and algorithm changes.
• Conduct A/B testing on ad creatives, bidding strategies, and landing pages.
• Work closely with SEO, content, and analytics teams to ensure an integrated marketing approach.

Key Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 3–6 years of hands-on PPC experience (preferably in e-commerce or retail brands).
• Expertise in Google Ads, Meta Ads Manager, and Google Merchant Center.
• Strong analytical and data interpretation skills using Google Analytics, Tag Manager, and Data Studio.
• Proven experience driving measurable results such as sales volume, ROAS, and CAC.
• Proficiency in Excel / Google Sheets for performance analysis.
• Excellent communication and reporting skills.
• Google Ads Certification and Meta Blueprint Certification are a plus.

Preferred Experience:

• Managing shopping and performance max campaigns for online stores.
• Experience with Amazon Ads, Flipkart Ads, or other marketplace advertising platforms.
• Knowledge of CRO (Conversion Rate Optimization) and funnel optimization techniques.
• Familiarity with Shopify, WooCommerce, or Magento platforms.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person