PPC Manager/ TL

Job Description for Paid Media Marketing Manager

As a Paid Media Marketing Team Lead, you will be responsible for planning, implementing, and optimizing paid media campaigns across various digital channels. You will work closely with the marketing team to develop strategies that drive brand awareness, increase website traffic, and generate leads and conversions.

Job Responsibilities:

Ø Develop and execute strategic marketing campaigns for clients across multiple media (such as Google Adwords, Linkedin, Twitter, Meta, Instagram, Bing etc.) – paid search, display, video, and social platforms

Ø Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking

Ø Troubleshoot, problem solve, and find creative solutions to client-specific needs

Ø Assist creative team with ad creation through copywriting and strategic direction

Ø Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing

Ø Ensure campaigns are meeting clearly defined conversion objectives

Ø Create and deliver meaningful analytics and reporting to monitor and show progress to customers

Ø Maintain knowledge of industry best practices and new technologies

Ø Ability to manage a team of minimum 4-5 Paid executives and ensure the performance of their campaigns

Ø Communicate with client through email/Phone/SKYPE to give them update about the campaigns progress

Skills Required:

Ø Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level

Ø Experience in delivering client-focused solutions based on customer needs

Ø Proven ability to manage multiple projects at a time while paying strict attention to detail

Ø Excellent listening, negotiation and presentation skills

Ø Excellent verbal and written communications skills

Ø Deep digital understanding

Ø Self-motivated and able to thrive in a results-driven environment

Ø Natural relationship builder with integrity, reliability, and maturity

Ø Ability to prioritize among competing tasks

Ø Critical thinking and problem-solving skills

Ø Understanding of website development, marketing, measurement and analytics, content management, digital marketing and internet technology

Ø Excellent time and project management skills. You’re always looking to improve inefficient processes

Ø Keen attention to detail and adherence to deadlines

Ø Expert at Microsoft Office Suite, Google Apps, Google analytics, Google webmaster, Google TAG Manager, SEMRush, Ahrefs & other digital marketing tools

Experience (In Years):- 4+ yrs.

Location: Gurugram

Job Type: Full-time

Pay: ₹500,000.00 - ₹800,000.00 per month

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• PPC: 3 years (Required)

Work Location: In person