PPC Expert (Google & Meta) - FMCG & D2C Focus

PPC Expert (Google & Meta) - FMCG & D2C Focus

Location: On Site

Job Type: Full-time

We are seeking an experienced PPC Expert with strong expertise in Google Ads and Meta

campaigns, specifically for a FMCG and D2C brand. The ideal candidate will have a proven

ability to drive results through paid search and social advertising, optimizing campaigns for

maximum ROI.

Responsibilities:

• Develop and execute PPC strategies for Google and Meta platforms tailored to

FMCG and D2C goals.

• Conduct audience segmentation and optimize campaigns through A/B testing,

keyword analysis, and ad copy adjustments.

• Track, measure, and report campaign performance using tools like Google Analytics

and Meta Ads Manager.

• Manage PPC budgets efficiently across channels to maximize campaign results.

• Collaborate with cross-functional teams to align paid media strategies with broader

marketing objectives.

Requirements:

• 3+ years of PPC experience with Google Ads and Meta Ads in FMCG or D2C sectors.

• Strong proficiency in campaign optimization, analytics, and reporting tools.

• Expertise in keyword research, bid management, and ad copy creation.

• Familiarity with audience segmentation, budget management, and performance

forecasting.

• Bachelor’s degree in Marketing or related field; certifications in Google Ads/Meta

Ads a plus.

Benefits:

• Competitive salary and Professional development opportunities

If you're a results-driven PPC expert ready to impact FMCG and D2C campaigns, we

want to hear from you.