PPC Executive

We are seeking a highly skilled PPC Executive with 3+ years of hands-on experience in managing and optimizing high-performance PPC campaigns across Google Ads, Bing Ads, and major social media platforms.

The ideal candidate is a data-driven digital marketer who excels in campaign analysis, automation, AI-driven optimization, and ROI-focused strategy execution. You will be responsible for developing paid advertising strategies, improving account performance, and contributing to the company's overall digital marketing growth.

Key Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Perform continuous campaign optimization, including keyword research, bid adjustments, A/B testing, and audience segmentation.
• Monitor daily performance metrics such as CPC, CTR, Quality Score, and Conversion Rates to ensure campaign efficiency.
• Utilize AI-based tools and automation strategies to enhance campaign targeting and maximize results.
• Implement remarketing, display, and video advertising strategies to improve brand visibility and conversions.
• Coordinate with the marketing and creative teams to develop compelling ad copy, landing pages, and campaign assets.
• Conduct competitor analysis and market trend research to identify performance opportunities.
• Track, measure, and report campaign KPIs with actionable insights and recommendations.
• Manage budgets efficiently while ensuring maximum ROI and optimal cost-per-acquisition (CPA).
• Assist with conversion tracking setup, analytics implementation, and performance audits.

Required Skills & Qualifications

• Minimum

  3+ years of hands-on PPC management experience

  across Google Ads, Bing Ads, and major social platforms.
• Strong understanding of paid advertising strategies, keyword planning, bidding models, and conversion funnels.
• Proficiency in Google Analytics, Tag Manager, Data Studio, and other performance analytics tools.
• Experience with automation tools, AI-driven optimization platforms, and smart bidding strategies.
• Ability to analyze large data sets, interpret insights, and make informed decisions.
• Excellent written and verbal communication skills for crafting ad copies and reporting.
• Strong project management skills with the ability to meet deadlines and manage multiple campaigns simultaneously.

Additional Valuable Attributes

• Google Ads, Microsoft Advertising, or Meta Blueprint certifications.
• Knowledge of e-commerce marketing, lead generation funnels, and CRO (Conversion Rate Optimization).
• Experience with landing page optimization tools such as Unbounce, Elementor, HubSpot, or similar.
• Understanding of customer behavior analytics and attribution modeling (e.g., multi-touch, data-driven models).
• Creative thinking combined with a strong analytical mindset to balance performance with innovation.
• Proactive approach to staying updated with industry changes, algorithm updates, and emerging PPC technologies.