PPC Executive

Job Title: PPC Executive

Location:

Experience:

Employment Type:

About the Role:

PPC Executive

Key Responsibilities:

Campaign Strategy & Setup:

• Develop and implement PPC strategies aligned with business goals.
• Set up campaigns across

  Search, Display, Video, Shopping, and App Install Ads

  .
• Conduct keyword research, competitor analysis, and audience segmentation.

Campaign Management & Optimization:

• Monitor, analyze, and optimize campaign performance daily.
• Adjust bids, keywords, targeting, budgets, and ad placements for improved ROI.
• Perform A/B testing on ad copies, creatives, and landing pages.
• Manage remarketing/retargeting campaigns for higher conversions.

Analytics & Reporting:

• Track and measure KPIs including CPC, CPA, CTR, ROAS, and conversions.
• Generate weekly and monthly campaign performance reports.
• Use tools like

  Google Analytics, Tag Manager, Looker Studio

  , etc., for insights.
• Maintain accurate conversion tracking and reporting setup.

Ad Copy & Creative Coordination:

• Write compelling ad copies for search and display campaigns.
• Collaborate with the creative team for banners, video ads, and landing pages.
• Ensure all ads follow platform guidelines and brand tone.

Required Skills & Qualifications:

• Minimum

  2 years of hands-on experience

  in PPC and paid ads management.
• Strong command over

  Google Ads, Facebook/Instagram Ads Manager

  , and other ad platforms.
• Expertise in keyword research, bid strategies, and campaign structuring.
• Solid understanding of performance metrics and analytical tools.
• Experience with

  conversion tracking, GA4, GTM

  , and pixel setup.
• Ability to manage good budgets with a focus on lead quality and cost efficiency.
• Excellent communication, analytical thinking, and problem-solving skills.
  

Preferred Qualifications:

• Google Ads & Meta Ads Certifications (preferred but not mandatory).
• Experience in managing campaigns in real estate, e-commerce, or service industries.
• Knowledge of landing page optimization and marketing funnels.
  

Why Join Us?

• Opportunity to work on diverse and high-quality campaigns.
• Growth-oriented environment and learning-focused culture.
• Competitive salary and performance-based incentives.