PPC Executive

Job Description: PPC Executive

Company: Blacklisted
Location: Mohali (Phase 7, Industrial Area, Sector 73, )
Employment Type: Full-Time

Position Overview

We are seeking a highly skilled and strategic PPC Executive to manage and optimize our Pay-Per-Click advertising campaigns. The ideal candidate will possess strong analytical capabilities, a deep understanding of paid media platforms, and a proven record of executing successful PPC campaigns. In this role, you will collaborate closely with the marketing team to design, implement, and optimize campaigns that drive targeted traffic, maximize ROI, and contribute to overall business growth.

Key Responsibilities

• Develop, implement, and manage PPC campaigns across multiple platforms, including Google Ads, Bing Ads, Meta Ads, and other relevant channels.
• Conduct comprehensive keyword research to identify high-performance opportunities and competitive insights.
• Create, test, and refine ad copy, creatives, landing pages, and targeting strategies to improve campaign effectiveness.
• Monitor campaign performance and provide detailed, data-driven reports with actionable insights.
• Manage and optimize campaign budgets to ensure maximum efficiency and return on investment.
• Identify new advertising opportunities, channels, and optimization techniques to enhance campaign performance.
• Collaborate with cross-functional teams, including design, content, and marketing, to ensure seamless execution and brand alignment.
• Stay informed of industry trends, platform updates, and best practices to maintain a competitive edge in campaign performance.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 1 year of hands-on experience managing PPC campaigns across major advertising platforms.
• Strong proficiency in digital marketing analytics tools such as Google Analytics, Google Tag Manager, and Ads Manager.
• Exceptional analytical and problem-solving skills with the ability to interpret data and provide strategic recommendations.
• Excellent written and verbal communication skills, with strong attention to detail.
• Demonstrated ability to achieve campaign KPIs and deliver measurable results.
• Ability to work effectively in a fast-paced environment, manage multiple projects, and collaborate with cross-functional teams.
• Professional certifications (e.g., Google Ads, Bing Ads) are preferred and considered an asset.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person