PPC Executive

Job Description

Job Title: PPC Executive Experience: Minimum 1 Year Location: Delhi Employment Type: Full-Time Job Summary: We are seeking a results-driven PPC Executive with at least 1 year of hands-on experience in managing Pay-Per-Click campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate will be responsible for executing paid marketing strategies to drive traffic, generate leads, and improve ROI for our clients or internal projects. Key Responsibilities: • Plan, execute, and optimize PPC campaigns across various platforms (Google Ads, Facebook Ads, Bing, etc.) • Conduct keyword research and competitor analysis to identify trends and opportunities. • Write compelling ad copy and optimize landing pages for better conversions. • Monitor and report on campaign performance metrics (CTR, CPC, CPA, ROAS). • A/B test ad creatives and landing pages to improve campaign effectiveness. • Manage daily budget caps, impression share, quality score, and other campaign metrics. • Collaborate with the design and content team to ensure cohesive campaign strategies. • Stay updated with the latest trends and best practices in paid marketing. Requirements: • Minimum 1 year of proven experience in PPC/SEM campaigns. • Proficient in Google Ads, Facebook Business Manager, and Google Analytics. • Strong analytical skills and data-driven thinking. • Basic understanding of SEO and digital marketing concepts. • Excellent communication and time-management skills. • Certification in Google Ads or similar platforms is a plus. Preferred Qualifications: • Experience with eCommerce or lead generation campaigns. • Familiarity with tools like SEMrush, Ahrefs, or SpyFu. • Bachelor’s degree in Marketing, Business, or a related field. Show more Show less