PPC Executive

Job Description

Key Responsibilities Plan, execute, and manage paid search campaigns across Google Ads, LinkedIn, Bing, and other relevant platforms. Build and optimize targeted campaigns around eLearning services. Perform thorough keyword research and competitor analysis to refine targeting. Write compelling ad copy tailored for B2B audiences in North America, the UK, Australia, and India. Monitor daily budgets, bids, and performance metrics (CTR, CPC, CPA, ROAS). Create weekly and monthly performance reports with actionable insights. Collaborate with the content and design teams to align landing pages with ad objectives. A/B test creatives, headlines, and landing pages to improve conversions. Stay updated on PPC trends and Google Ads platform changes. Qualifications Bachelor’s degree in any discipline. 2-5 years of hands-on PPC campaign management, preferably in the B2B or eLearning sector. Proven track record of delivering qualified leads and strong ROI. Deep knowledge of Google Ads (Search, Display, Remarketing), Microsoft Ads, and LinkedIn Ads. Proficiency with Google Analytics, Google Tag Manager, and conversion tracking. Strong analytical skills and experience using data to drive decisions. Familiarity with CRM or marketing automation tools is a plus. Job Types: Full-time, Permanent Pay: ₹8,000.00 - ₹12,000.00 per month Schedule: Day shift Work Location: In person