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JOB DESCRIPTION- Performance Marketer Job Title: Performance Marketer Job Type: Full-Time Location: Noida Sector 63 Experience: 1-3 years Budget: Up to 3.6 LPA Job Summary: The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital platforms. This role requires a strong analytical mindset, expertise in performance marketing strategies, and the ability to drive measurable business growth. Key Responsibilities: ● Develop, implement, and optimize performance marketing campaigns across channels such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. ● Analyze data to track campaign performance, identify trends, and optimize for conversions and ROI. ● Conduct A/B testing to improve ad creatives, copy, and targeting strategies. ● Manage budgets effectively to ensure efficient spending and maximum returns. ● Work closely with the creative team to develop high-converting ad creatives. ● Stay updated with the latest digital marketing trends, algorithms, and best practices. ● Collaborate with SEO, content, and product teams to ensure integrated marketing efforts. ● Prepare detailed reports and insights on campaign performance and present findings to stakeholders. ● Implement retargeting and remarketing strategies to maximize customer retention and engagement. Qualifications & Requirements: ● Bachelor’s degree in Marketing, Business, Digital Media, or a related field. ● 3+ years of experience in performance marketing, digital advertising, or paid media management. ● Proven track record of running successful paid marketing campaigns with measurable results. ● Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, Google Analytics, and other performance tracking tools. ● Strong analytical skills with the ability to interpret complex data and translate it into actionable insights. ● Experience with conversion rate optimization (CRO) and landing page optimization. ● Excellent communication, problem-solving, and project management skills. ● Ability to work in a fast-paced environment and manage multiple projects effectively. Why Join Us? ● Opportunity to lead and innovate in a data-driven marketing environment. ● A collaborative and dynamic work culture. ● Competitive salary and benefits package. ● Professional growth and learning opportunities. If you're passionate about performance marketing and driving measurable business results, we’d love to hear from you! How to Apply: Please submit your resume, a cover letter, and examples of past performance marketing campaigns to hr@toffeeglobal.com. Show more Show less
