PPC Analyst

Job Summary

We are looking for a dynamic and detail-oriented PPC Analyst to join our digital marketing team. This role is open to both freshers (with relevant training) and candidates with up to 3 years of experience in performance marketing. You will be responsible for creating, managing, and optimizing paid advertising campaigns to drive traffic, leads, and conversions. The ideal candidate is analytical, creative, and possesses excellent communication skills to collaborate with teams and confidently present campaign results.

Key Responsibilities

• Plan, launch, and manage PPC campaigns across Google Ads, Meta Ads, Bing Ads, and other platforms.
• Conduct keyword research, competitor analysis, and audience targeting to drive campaign strategy.
• Create compelling ad copy and engaging visuals aligned with campaign objectives.
• Monitor campaign performance, analyze KPIs (CTR, CPC, CPA, ROI), and implement optimization strategies.
• Perform A/B testing on ads, creatives, and landing pages to improve conversions.
• Prepare and present performance reports with actionable insights.
• Collaborate with content, design, and development teams to ensure campaign success.
• Stay current with digital marketing trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 0–3 years of experience in PPC or digital marketing (Freshers with relevant training are welcome).
• For Freshers: Basic knowledge of Google Ads, Meta Ads, and Google Analytics (GA4).
• For Experienced candidates: Proven hands-on campaign management experience (Search, Display, Shopping, YouTube, Performance Max).
• Excellent verbal and written communication skills — ability to present ideas and discuss results with clients or internal teams.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Strong analytical, problem-solving, and organizational skills.

Preferred Skills

• Google & Meta Ads Certifications.
• Experience with Google Tag Manager, GA4, and conversion tracking setup.
• Strong knowledge of ad copy creation, keyword optimization, and bidding strategies.
• Ability to manage multiple campaigns in a fast-paced environment.
• Candidates from Nagercoil or nearby locations will be given preference.

Salary

• Commensurate with experience (Competitive package offered for both freshers and experienced candidates).

How to Apply

Send your resume to career@whitelake.in with the subject line PPC Analyst Application – [Your Name].

Job Type: Full-time

Application Question(s):

• Have you ever managed a live Google Ads campaign?

Work Location: In person