Personalization capabilities - CDP (Consumer Data Platform) P1/P2/P3 As Eli Lilly strives to achieve its purpose of making life better for patients, we have been building up our in-house Consumer Experience function, which will design and implement next-generation marketing campaigns aimed at informing and educating consumers (or patients) directly. This position provides an outstanding opportunity to develop and advance large-scale personalization around Pharma Omnichannel marketing strategies, aimed at delivering a superior consumer experience. This role plays a key part in the implementation and scaling of our Customer Data Platform (CDP), applying tools such as Adobe Journey Optimizer, Adobe Target, RTCDP (Real-Time Customer Data Platform), and CJA (Customer Journey Analytics). You will collaborate with multi-functional teams to build journeys, deliver insights that improve marketing efforts, enhance customer journeys, and drive business performance. Path/Level: P1-P3
Core Responsibilities:
- Design, manage, and optimize tailored omnichannel customer journeys using AJO, Adobe Target incorporating real-time triggers and segmentation to support campaign execution
- Break down campaign journeys into micro-journeys to support A/B testing and experimentation, enabling targeted optimizations and performance improvements
- Translate business requirements into technical journey configurations.
- Use Adobe Customer Journey Analytics (CJA) to drive efficiency and optimize engagement through actionable insights and data-backed recommendations
- Applies Owned, Paid, Shared, and Earned media strategies to media mix to improve reach, engagement, and ROI
- Collaborate closely with marketing, data, and technology teams to align journey strategies with broader organizational objectives.
- Contribute to ongoing process improvements and framework development for customer journey management.
- Lead and advocate for personalization initiatives, mentoring junior team members in standard methodologies.
- Maintain up-to-date expertise on Adobe Experience Platform capabilities and stay informed of industry standards.
Required Qualifications: - 2-8 years of experience in data analysis or business analytics, with a solid understanding of Omnichannel marketing in Pharma/Retail/Banking domain.
- Hands-on experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or CRM tools (preferably Adobe Journey Optimizer, Adobe Target, RTCDP, and Customer journey Analytics (CJA).
- Experience in gathering business requirements, refining raw data, and delivering analytics reports with actionable insights and recommendations, particularly in the Pharma sector.
- Working knowledge of any visualization tools such as Power BI or similar platforms and languages like SQL or Python is beneficial but not necessary.
- Demonstrable ability to break down sophisticated, unstructured business problems and translate them into data-driven solutions
- Comfortable with ambiguity and the ability to work independently while balancing multiple engagements
- Demonstrated experience working in multi-functional, cross-geography teams to drive data solutions that improve business outcomes.
Preferred Qualifications: - Previous experience as a Data or Business Analyst in Pharmaceutical, Healthcare, Retail, BFSI, Digital, or Media industries, with a specific focus on Omnichannel marketing strategies or building personalization at scale.
- Bachelor s or Master s or equivalent experience in Technology, Statistics, Computer Science, or a related field.
- Experience working in Omnichannel marketing campaigns specifically designed for the Pharma industry, using customer data to optimize campaigns across various channels (digital, social, email, in-person, etc.)
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