Performance Strategist- Ecommerce add

Department:

Marketing

Experience Required:

5–8 years in digital performance marketing, SEO, and marketplace advertising (Amazon, Myntra, etc.)

Reports To:

General Manager – Marketing

Role Overview:

Senior Manager – Performance Marketing & eCommerce Ads

Key Responsibility Areas (KRAs):

1. Performance Marketing Strategy & Execution

• Develop, execute, and scale full-funnel paid media campaigns across Google, Meta, YouTube, and more.
• Optimize campaigns based on key metrics such as ROAS, CAC, CTR, CVR, and LTV.
• Manage media planning, audience segmentation, A/B testing, and creative optimization.
• Ensure consistent growth in new customer acquisition and retention through data-backed strategies.

2. eCommerce Marketplace Advertising (Amazon, Myntra, etc.)

• Lead ad strategy, planning, and execution across Amazon Ads, Myntra M-Ads, and other key marketplaces.
• Monitor campaign health, keyword bidding, category competitiveness, and budget utilization.
• Collaborate with the marketplace and catalog teams to enhance ASIN performance and listing quality.

3. SEO Leadership

• Define and drive SEO roadmap in coordination with content and tech teams.
• Supervise on-page, off-page, and technical SEO initiatives.
• Track keyword rankings, organic traffic, crawl errors, and backlinking strategies.
• Ensure monthly targets are aligned to broader digital objectives.

4. Team Management & Cross-functional Collaboration

• Lead and mentor a growing team of performance marketers and SEO specialists.
• Define individual KPIs, review progress, and ensure team skill development.
• Coordinate with brand, creative, tech, and analytics teams for cohesive campaign execution.

5. Analytics, Reporting & Growth Insights

• Build robust dashboards and reports using tools like GA4, Search Console, Amazon Analytics, Helium 10, etc.
• Analyze campaign performance and marketplace trends to drive strategic decisions.
• Present monthly insights and optimization plans to leadership.

6. Experimentation & Innovation

• Test emerging platforms, performance-led influencer collaborations, and new campaign formats.
• Run A/B tests across channels for creatives, copy, and audiences to improve efficiency.
• Stay updated with industry trends, algorithm updates, and competitive strategies.

Key Performance Indicators (KPIs):

• Paid media ROAS (monthly and quarterly)
• Reduction in CAC across channels
• Growth in organic sessions and top-ranking keywords
• Performance of Amazon/Myntra ads – CTR, CVR, ACOS
• Team performance and campaign innovation milestones